What’s on the Internet? Staying on top of trending topics is a great way to keep yourself in the loop with current events, engage in meaningful conversations online, and even create relevant marketing materials for your business. Thankfully, platforms like YouTube, Google, and Twitter provide easy access to these trending topics and often allow you to customize them to your interests.
What are the current trending topics?
Current Trending Topics are the most talked about items online at the moment. They can be any of the following:
- Popular hashtags: Sites like Twitter track the increase in the use of hashtags and label these as trending topics.
- Keywords or phrases: Sites like Twitter also keep track of keywords or keyword phrases used in articles, posts, and comments. Those that are used more frequently are labeled as trending topics.
Sites often display these trending topics in a box on their homepage. It allows users to stay up to date on breaking news about celebrities, world events, sports, and more.
Yahoo has a section of its homepage devoted to current trending topics.
Best websites to find current trending topics
Many websites provide current trending sections on their sites. Here are some common ones.
Twitter trends are based on user’s tweets. Since these tweets are short and easy to send, they are probably the most up-to-date information on the Internet. The downside is that they’re user-based, so the accuracy of the content isn’t always verified—look for it The blue check mark Verified next to the username to help with authentication.
Google compiles all of its user searches into a feature called Google Trends. You can search by region to see trending topics, or you can browse topics that are trending recently globally.
Since Google Trends shows recent searches, users get an idea of real-time search engine usage, indicating current curiosities and interests.
Besides Google, YouTube is the second largest search engine in the US, and it serves as a valuable resource for discovering trending content.
How to View Topics on a Website
The location of the site’s trending topics will vary from site to site. However, they are usually located in the “Explore” or “Search” areas of a website or social media platform.
To see Twitter trends, complete the following steps:
- Click “#explore” on the left side of Twitter.com or the magnifying glass icon on Twitter’s mobile app.
Select “#Explorer” to view trending content.
- Click/tap on “Trends”.
Select “Trends” to see trends related to content and hashtags.
To customize the trends you see based on your location, click the Settings icon (a gear-like icon) and change location in the box that appears.
Select the Settings (gear) icon to change the location the trending report is based on.
Select the arrow next to “Explore places” to change the location of your report.
To view Google Trends, complete the following steps:
- Go to trends.google.com.
- Scroll down to “Recently trending”.
Scroll down to “Recently trending” to see trending content.
To customize Google Trends’ location, click the location icon and down caret, then change the location you want in the box that appears.
If you want, you can change the region the Trends report is based on to see trending content around the world.
Select the country or region for which you want to see the Trends report.
To view YouTube trends, complete the following steps:
- Click the “Explore” button on the left side of YouTube.com or click the magnifying glass icon on YouTube’s mobile app.
- Click/tap on “Trends”.
Note that YouTube divides its trending content into four categories: right now, music, gaming, and movies. Click on any of these in the menu to view trending content.
pay attention: Unlike Twitter and Google, YouTube does not allow you to change trending content by location.
Make trending topics your next marketing campaign
Trending topics are a great way to tap into an emerging market. For this reason, they are often a large part of business marketing campaigns.
Another important aspect of marketing campaigns is marketing software. Consider the following for your business needs: