Instagram has changed a lot in these months, partly due to its attempt to compete with TikTok, giving Reels more visibility, the importance of feed and taking more seriously in stories.
Perpetually looking at photographs is useless, and stories disappear if we don’t save them. Followers spend less time per post, and the competition for attention has increased dramatically.
Considering all this hell … how do they grow on Instagram? Now the important thing is not to focus on the number of followers, but rather on the trust of those you have, as well as the visibility of your content, since Reels can reach many people who do not follow you, as well. on TikTok
ten precepts
Let us begin with the ten commandments:
1 – Use Emojis to capture attention: Emojis are a fun and visual way to capture the attention of your followers and make your posts stand out in their feeds.
2 – Use creative and relevant hashtags: Hashtags can help your posts to be found by users who don’t follow you yet. Make sure to use hashtags that are relevant to your business, and experiment with being more creative and using unique hashtags to stand out.
3 – Create content in the form of a carousel: Carousels are a fun way to share multiple images and videos in one post. Also, users can scroll through the carousel and spend more time interacting with your content.
4 – Use Instagram Live: Instagram Live allows you to connect in real time with your followers and create a more personal and authentic experience. Use Instagram Live to ask questions and answers, make tutorials or simply show your day to day.
5 – Collaborate with other content creators: Collaborations with other content creators can help you expand your reach and reach a new and larger audience. Find collaborators with similar interests and create content together.
6 – Behind the scenes content: showing what happens behind the scenes can be a fun way to make your brand more human and connect with your followers in a more authentic way.
7 – Create interactive content: create topics, questions or games in your posts to encourage your followers to interact with your content and increase your engagement.
8 – Use Instagram Reels: Instagram Reels is a relatively new feature that allows you to create short and fun videos with music and effects. Use this feature to showcase your creativity and attract a new and larger audience.
9 – Create a coherent visual identity: make sure that your profile has a coherent and appealing visual identity. Use colors, fonts and visuals to match your brand, and make sure your content looks consistent across all stations.
10 – Be Authentic and Honest – Last but not least, make sure you are authentic and honest with your content. Instagram users value authenticity and transparency, and they can easily spot when something is inauthentic or fake. Be yourself and share content that reflects your personality and values.
Reels o Stories
Both options are important for success on Instagram, but it depends on the goal you have in mind. Here are some considerations to help you decide which option is best for you:
– Stretch: Depending on the position, the nods are more effective than stretching the stories. Reels can appear in the Explore tab, which means the media can be seen by a much wider audience than stories, which are only shown to followers. If you want to reach a larger audience, it is the best option.
– Duration: If the content you want to share is short and can be told in 15 seconds or less, stories can be a good option if you already have several thousand followers. If your content needs a lot of time to increase, then the drive may be a better option, as they can be up to 60 seconds long. You can also publish and share them as a story, of course.
– Frequency: If you want to post content frequently, stories can be better. You can enter more stories without the day looking too repetitive or spammy. Investing in the opposite direction is counterproductive in the short term.
– Objective: If your goal is to create a greater personal connection with your followers, then stories will be the best option. Stories allow you to show moments of your life and behind the scenes everyday that can be closer and more real. On the other hand, if the goal is to create more detailed content with special effects and editing, then the drive is the best option.
There is no magic recipe, because the Instagram recipe is not the same as the technology, and being a 20-year-old is not the same as a 70-year-old, so you have to adapt, analyze and analyze. data that is always good.
