The British monarch has been on the throne for almost 73 years, have seen internal and external ups and downs, It faced personal and national crises, such as imperialist colonialism, and in turn was a symbol of stability, the perpetuity of British values and a spirit of overcoming in bad times.
Elizabeth II was a refuge for the value and investment of gold by image and behavior in the face of family earthquakes and inevitable setbacks. He was gracefully old and the pillar that reflected the most traditional countrymen, And not only in the United Kingdom but also in larger Canada or Australia where the British monarch is the head of state.
Isabel II’s image was priceless, but the brand finance firm assessed its value as a brand on various occasions. Its internal prestige, its presence and its recognition in world society. In the midst of the Brexit storm, the value of the monarchy as a contribution to the country remained steadfast.
In terms of converting a figure, into an image that can be achieved, the brand of Isabelle II said the consulting company calculated in 2017 that The long-lived queen’s intangible value was 42,000 million pounds sterling (48,320 million euros).Above any other commercial brand, it has a positive impact and a very profitable figure compared to 292 million (335 million euros) that is the cost of maintenance of all real assets.
The wealth that the British monarchy collected five years ago as an institution between land, real estate and the treasury was 25,500 million pounds (29,335 million euros).
Overall, the British monarchy, between virtues and image value, added 67,500 million pounds, 77,652 million euros at the exchange rate,
That year, between direct income from the products of the monarchy, royal seal and other products bearing its image and tourist visits, the United Kingdom generated a profit of £1,766 million per year for the economy. United Kingdom. Bran Finance recalls that products with Royale Certificate add value to the consumer and also assessed that the series The Crown had come to re-evaluate the monarchy, despite its critical aspects.
The consultancy compared Crown’s annual spending to UK taxpayers at £292 million, which cost per British £4.50, A little more than a penny a day. A profitable investment, the report came to expose.