A Mintel report showed that 50% of customers prefer to buy hybrid products because one product can have both skin care and makeup benefits and help reduce waste (via Harper’s Bazaar). And, the idea of using fewer products to get better results is very tempting.
Cosmopolitan ME recommends Huda Kattan’s go-to Glowish Multidew Skin Tint because it gives you a gorgeous glow while protecting you from blue light, comes in reusable packaging, and is durable. One of the most popular hybrid products to achieve (almost) overnight success is Ilia Beauty’s Super Serum Skin Tint, a multitasking product that works as a foundation, serum, and sunscreen. Glamor loves this skin color because it provides coverage, evens out your skin tone, and is available in 30 shades, which is impressive and all-inclusive.
Hybrid beauty is fantastic because instead of following your entire makeup routine after your skincare routine, it helps you use skincare products that double as makeup. “The popularity of multitasking products and a minimalist approach to beauty will continue to fuel sales of these products,” beauty therapist Rachel Ho told Daily Vanity, “because who doesn’t want sunscreen with no makeup properties and vice versa? National News can see how big hybrid beauty will be as it eases your routine, saves money and space in your vanity, and gives you more sustainable products that take care of your skin while making you look more beautiful. , and recommends Milk Makeup Sunshine Under Eye Tint + Brighten.