Director of External Relations & Brand and Director of Transformation explains how to combine social purpose with profitability
under a special program organized from the headquarters of illusion our presence has been Oscar da Peña, its Corporate Director of External Relations and Brand, have also attended Virginia Nuñez Martin, Corporate Director of Change and Internal Organization In ILLUSION. Da Peña highlighted that this is an exciting project with more 37,000 people in many areas, of which “more than 16,000 have some type of disability That’s why the enthusiasm and strength they have to make a better world stand out.
Among the innovations, it is clear that within its strategy, in addition to disability, the company also has other groups at risk of exclusion, such as women victims of gender violence and refugees. The Corporate Directors say that “Illunion would not be understood without the goal of creating a better world”, It is a business group with a turnover of 1,000 million Euros. “We are measured by both social goals and sales progress” “Social impact is preferred but has to go hand in hand with profitability,
Hear what Virginia Nuñez and Oscar da Peña tell us in this podcast.
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Power of change
Óscar da Peña reiterates that this business vision allows them to compete in sectors as competitive as the industrial or hotel sectors. ,We are concerned about business excellence and this is Ilunion’s flag when it comes to doing well,
Regarding the moment in which this group is in, Oscar da Peña, admits that they are living a very good moment, but “We managed to create a moment of change, of opportunity, of reflection” And we felt that the internal structure was very well prepared.
for his part, Virginia Nuñez Martin, Corporate Director of Change and Internal Organization at ILUNION He has talked about how this “business transformation” is being done. He affirmed that “it is a great challenge, Transformation and excellence which are the two strategic pillars“. “Change at Ilonian is understood as continuous learning to help build the future. We have realized that this is essential for each of us as well as for each company,” Núñez concluded.
Looking to the future, the Corporate Director of Change highlighted that “the idea is to implement change management all supported by the corporate culture that is now in A Change with Eleven Values Shared with the ONCE Social Group and that they reach all workplaces in Spain”.
They want to be an inspiring and transformational group that strives for excellence. That social and economic profitability can go hand in hand. every vulnerability has a place,