Economic experts from the Covid-19 pandemic have introduced a change in the organization of companies, especially with regard to logistics, which has become the cornerstone of business management. The events that have happened have brought all the sectors under control and the new business environment has brought another consumer, fostered a business where the development of products and services is increasingly agile and fast and only companies that are able to adapt will be able to. manage successfully.
Dani Lloret, Industrial Manager at Improven, explains: “There have been smaller changes than necessary, and where it will be necessary more than ever companies will be adaptable and flexible. Mixed waiting management solutions, with part absorption and part internal, is the most suitable way to manage it and to the opportunity of doing well.”
For that part, Carla Bassó, Manager of Strategy and Improve Operations, indicates: “These incalculable results made many of us to rework the operational model in which the entire supply chain enters. It was necessary to adapt all the internal processes of the company.”
growth and management
The logistics sector has grown in recent times, as demonstrated by Bassó, who added: “There are studies that suggest that in 2023 logistics will be one of the sectors that will grow more, about 25%, when it is full. boom and investment in technology and new developments, which it becomes an opportunity for everyone”.
The expert’s main recommendation is to best understand the role of logistics in each company, giving it due importance. “From now on, it’s a matter of prioritizing, organizing and taking action,” he said.
But the problem Organizations that face arise from specific and proprietary structures that are to be loved, so that adaptation is complicated. It is important to look for solutions that allow companies to adapt more, to change the situation, to change decisions in the market and to be fast.
In this sense, Lloret points out that when it comes to properly managing the supply chain, it is important to consider aspects such as a company manager with a hierarchy and the possibility of making agile decisions on a day-to-day basis. the basis, although it manages the payment of the whole or mixed travel, given the importance that this area of society has assumed. Next, it is necessary to adequately define the responsibilities of each part of the chain (internal and external).
Another key aspect is working with objective data to make the right decisions, and a few KPIs that are clear and accurate. In the same way, the importance of presence in the whole process: this is that, even if we are active in the solution, we must be in control of the product and the equipment in our warehouses.
In addition to these recommendations, Carla Bassó points out that companies must address logistics linked with suppliers, internal logistics (everything related to production), letter logistics (delivery to the customer and the end user) and reverse logistics (returns). The ability to be flexible which mimics the statistics that more than 70% of customers select brands that, even offering the possibility to physically experience with the product, allow them to buy online.
With regard to future trends, Better data highlights as the key to added value, explaining that everything is moving towards the integration of a new logistics model where physical supply will be an element that adds value and, in addition to being a warehouse; in turn, they act as a manual center, a distribution center, etc.
Adapt to the movement, to the wave of values. The last conclusion with which Bassó refers directly to CSR, the environment, the healthy factor, and in more general terms to achieve an emotional connection with customers. In fact, the Improving Guide aligns the impact of this with the key trends that have marked the logistics sector in recent decades, such as digitization or the social networking process marked between the 2010s.
“It is about himself to know and the consumers to know”, Bassó affirmed after highlighting the current merger generation as one of the elements that “have put many business models in check”. Migrants and digital natives, the younger generations that directly choose the content… Different profiles that consume and brand in their own way.