The experience of shopping in a physical marketplace, but without the customer leaving their home. This is what requires the MiniGo store to launch the first store in the metaverse, through Go2Future technology. In the company’s website, the consumer can take a virtual tour of the gondolas, click on the products and manipulate the containers as if holding them.
“Read the precision of the figure by zooming in on the texts, check the days of respiration or their nutritional value. The best thing about the Internet market is that, since it is possible to buy and receive merchandise at the selected address, it goes to the use of a living physical supermarket that allows you to walk between the gondolas and really simulate the purchase,” said Eduardo Koglot, CEO of the development.
From its origins, the MiniGo store was born with an innovative chip to market. It was the first smart supermarket in the country, where customers add a payment method to enter the store, choose products and leave without paying money. Monitored by artificial intelligence, the purchase is reflected in the bank account once it leaves the site.
Now there is a brand new bet in the metaverse, a near environment where you can socially and economically through avatars and three-dimensional scenarios. Although it is still in its infancy, more and more companies – such as Nike and Coca-Cola – are looking to join this new wave of digitization and are not lagging behind the public.
In the case of MiniGo, the goal is for customers to be able to shop in a 3D store with real interaction. Purchases then arrive at the customer’s home, just like other delivery services. The offline platform Metaverse Mall allows shopping between 11 am and 7 am due to the use of servers in the United States, although with the entry of more customers and stores they hope to be able to open 24 hours a day.
“What are still experiences with NFTs or children’s drawings and cartoons, adds a useful, practical and disruptive function for all types of consumers. Mall Metaverse manages to connect two parallel worlds. Purchases are now also real and virtual,” added Koglot.
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