Hyundai is the second largest car manufacturer and most important exporter of cars in India. One of the reasons for the success of the South Korean giant is its fluid design language. Showcasing those designs, we have seen great cars from Hyundai like Elantra, Tucson, i20. Similarly, Staria and IONIQ 5 (India Bound) won the GOOD Design Award.
Hyundai Motor Company announced that it has received several accolades at the 2021 Good Design Awards, with both its IONIQ 5 and STARIA models selected as winners in the Transportation category. Hyundai Motor also won in many other forms including interactive media, home, mobile applications and graphic design.
“We are extremely honored to be honored with the Good Design Awards for these important vehicles and innovations,” said Sangyup Lee, executive vice president and head of the Hyundai Global Design Center. “This honor reflects the outstanding work of our Design Dream team, who put their passion and heart into this project, and our R&D center engineers also made this achievement together. It reflects the competitiveness of Hyundai’s design identity in the global market.” also shows.”
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The IONIQ 5 is Hyundai Motor’s midsize crossover utility vehicle built on the Dedicated Battery Electric Vehicle (BEV) platform. Its design is based on the EV typology. Hyundai’s signature parametric pixels on the vehicle’s exterior lights offer a distinctive, modern style, representing the design value of the IONIQ 5.
A ‘living space’ theme runs throughout the interior of the IONIQ 5, notably the Universal Island, a moveable center console and a flat floor where batteries are stored. The interiors such as the seat, headliner, door trim, floor and armrests are made of eco-friendly materials.
STARIA, Hyundai’s multi-purpose vehicle (MPV) lineup, boasts a surprising futuristic and mysterious exterior that evokes a spacecraft. The front-to-back single stroke is a design feature that makes it all the more remarkable.
STARIA’s cruise ship-inspired interior offers a unique environment that focuses on driver’s convenience and passengers’ comfort. The lower beltline and panoramic side windows improve overall visibility and create a sense of openness.
Currently in its 71st year, the GOOD DESIGN Awards Program is one of the most established planning competitions in the world. Consistently, the program selects a set of product design and graphics that have paved a new path in advancement and pushed the limits of what is possible in commercial hubs around the world.