Google has introduced new pre-paid app subscription capabilities and other changes for Android app developers in emerging markets, including India, to help them generate more revenue.
The tech giant said it would allow developers to offer users the ability to subscribe through prepaid plans that provide access to the app and its services for a certain period of time.
Google said, “Users can extend this access by purchasing a top-up in your app or Play Store. Prepaid plans allow you to reach users in regions where Pay-As-You-Go, including India and Southeast Asia is the standard.” in a statement on Wednesday.
They may also offer an option for users who aren’t ready to purchase an auto-renewing subscription, the company said during its annual Google I/O developer conference.
Google also announced expanded pricing options with the launch of “ultra-low” price points to reach users in emerging markets.
“Each base plan in the subscription defines a different billing period and renewal type. For example, you can create a subscription with a monthly auto-renewal plan, an annual auto-renewal plan, and a 1-month prepaid plan,” to Google informed. ,
While the Basic plan includes a price available to all users, the offers offer optional pricing to eligible users.
The company said it is making it easier to sell subscriptions on Google Play by allowing developers to configure multiple base plans and special offers.
“For each subscription, you can now configure multiple base plans and offers. This allows you to sell your subscription in multiple ways, while reducing operating costs by removing the need to create and manage an ever-increasing number of SKUs. allows,” the company said.
Developers can reduce prices to as low as 5 US cents which will allow them to run local sales and promotions and support in-app tipping.
The tech giant last year lowered minimum price limits for products in over 20 markets across Latin America, Europe, the Middle East, Africa and Asia-Pacific.
