New Delhi (AP) – Bollywood director and advertising producer Ram Madhvani’s internet series “Aarya” has received wide critical acclaim as well as a plethora of audience love in India.
On November 22, Madhvani will find out whether the crime thriller’s first season has won an International Emmy, an award created to honor excellence in television programming outside the US.
One of the most popular Indian shows airing on Disney+ Hotstar, “Aarya” has been nominated in the Best Drama category and is the official remake of Dutch crime drama “Penoza”. The show is nominated along with Chile’s “El Presidente”, Israel’s “Tehran” and the UK show “Late She Goes” Season 2.
“I think this is really a great opportunity for me to tell people that this is the work we have, not from the ‘Arya’ point of view, but from India’s point of view,” Madhvani told AP. Interview.
The show, which is also streaming on Hulu and dubbed in multiple languages, stars actor and former Miss Universe Sushmita Sen in a career-defining role.
Sen plays Arya Sareen, whose world is turned upside down when her husband is shot and she has to “choose between mother, daughter and wife,” Madhvani said.
Two other Indians – actor Nawazuddin Siddiqui for his Netflix film “Serious Men” and Vir Das for his Netflix comedy special “Vir Das: For India” – have also been nominated for this year’s International Emmys.
The Netflix show “Delhi Crime”, a fictionalized version of a brutal New Delhi gang rape that won Best Drama Series last year, signals the arrival and recognition of Indian Internet content on the global scene.
The streaming platform has significantly increased its investments in producing or licensing Indian shows over the years, signing up influential names from the Bollywood elite as partners. There are around 40 video streaming platforms operating in the country including Disney+ Hotstar, Netflix, Amazon Prime Video, Apple TV and SonyLiv, offering a range of original Indian programming to their international audiences.
US video streaming platforms such as Netflix and Amazon Prime Video are also looking to the vast Indian market to power their next phase of commercial growth, driven by cheap smartphones and affordable data. According to the World Bank, more than 40% of India’s 1.3 billion people use the Internet. India is expected to have an estimated 900 million internet users by 2025.
PricewaterhouseCoopers (PwC) Global Entertainment and Media Outlook 2020-24 says that India will overtake South Korea, Germany and Australia to become the 6th largest market in 2024 with a growth of over 28%, the most of any world market. in the fastest.
To grow their streaming audience, Indian filmmakers are experimenting with both diverse storytelling and the narrative tools they use.
For “Aarya”, Madhvani used System 360, which involves filming in real locations, using multiple cameras and without lights.
“Basically I’ll shoot with two, three, four, seven cameras and I allow the actor to do longer scenes where I’m interested in the life before the action and after the cut. I do it in a documentary-like style. I do,” he said.
Madhvani is hopeful that the show will get a bigger international audience thanks to the Emmy nomination. His team is currently working on the second season of the show, which promises to keep the emotional quotient of the crime thriller high.
The filmmaker’s debut film, “Let’s Talk”, premiered at the Locarno Film Festival in 2002. His 2016 award winning film “Neerja” was a critical and commercial success and his next film “Dhamaka” is slated for a Netflix release later this month.