Friday, September 17, 2021

India’s Yash Raj Films Launches Saathi Card to Support Film Industry Workers (Exclusive)

Aditya Chopra, chairman and MD of leading Indian studio Yash Raj Films (YRF), has launched the Saathi Card to provide health insurance, school fee allowance and food ration, among other benefits, to the industry’s daily wage earners and their families.

The card has been launched under the aegis of Yash Chopra Foundation, named after late Yash Chopra, one of the greatest filmmakers of Bollywood of all time.

Any person who is a registered member of Hindi Film Association in Mumbai, is 35 years of age or above and has at least one direct dependent is eligible to apply for Saathi Card here. Cardholders will be able to use it for health care, including health insurance up to INR200,000 ($2,700), free annual check-ups and discounts on medicine bills and treatment services. Registered individuals can also use the card to support their children’s education as YRF is providing allowance for school fees, stationery and uniforms. They can also use the card to buy ration supplies.

The COVID-19 pandemic has had a devastating impact on the Indian entertainment industry, especially those who depend on daily wages from production. Yash Raj Films recently unveiled the “Yash Chopra Saathi Initiative” to provide minimum basic assistance to thousands of pandemic-affected daily wage earners and launched a direct benefit transfer of INR5000 ($70) to industry women and senior citizens, And also distributed food ration kits to four families. The studio transferred funds to film industry workers during the first wave of the pandemic in 2020.

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Earlier, Chopra had also launched a vaccination campaign for thousands of activists of the Hindi film fraternity, which helped resumption of shoots in Mumbai.

Akshay Vidhani, Senior Vice President, YRF, said: “At Yash Raj Films, we believe in not only donating reactively, but it also takes a more strategic thought process and action plan to create a lasting impact on the lives of our beneficiaries. Is. The companion card is our way of being there as a friend and support system for those who are the backbone of our industry. In the times to come, we will expand the scope of this support to enhance the quality of life for those parts of our community.”

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YRF’s upcoming films include “Shamshera” starring Ranbir Kapoor and Sanjay Dutt, “Prithviraj” starring Akshay Kumar, and “Jayeshbhai Jordaar” with Ranveer Singh.

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India's Yash Raj Films Launches Saathi Card to Support Film Industry Workers (Exclusive)
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