The FIFA president insists television offers for the Women’s World Cup are low, but admits he is in touch with countries that have not yet bought the rights.
With less than 60 days to go before the start of the World Cup in Australia and New Zealand, television rights sales have yet to be defined in some European countries such as Spain, France, Germany and the United Kingdom. These superpowers have still not reached an agreement with FIFA to broadcast matches, but the supreme body in world football acknowledges that progress has been made in this matter.
FIFA president, Gianni Infantino, has been more optimistic in recent days and assured that “there have been some talks that have started, I must say, at a slightly different level. So it is underway.” Although Infantino did not delve into the matter, he left open the possibility of finalizing agreements with the countries in question.
In any case, FIFA’s boss insisted the offers received so far were “inadequate” and the governing body tripled the cash prize offered by the planetary event. “I think it’s important to understand where we come from here. We’re investing in women’s soccer. Now we’re here in North America, in the United States, where it’s the home country of the world champions, where Women’s football has a completely different level of not only acceptance, but respect,” said Infantino.
“We want the sport to be respected and paid fairly for it. Because everything that is paid comes back, not only 100%, but 150% in the development of women’s football, “said the FIFA president. Infantino’s quest to increase the value of deals has been reflected in winning the last two World Cups. Wali was supported by US team coach Jill Ellis. “Gone are the days where it’s, you know, ‘Please respect us, please invest in us now.’ It’s like, why wouldn’t you invest in us? I think we have to value ourselves as a global sport”, indicated DT.
“I understand that the conversation must be disappointing considering the ratings and the audience. The financial thing is nowhere near that. They will pay for men’s sports, right? I think we have an incredible sport,” Stressed coach Jill Ellis.