LOS ANGELES (AP) — While the clock is ticking, FIFA President Gianni Infantino seems a little more optimistic about reaching an acceptable agreement on broadcast rights for the upcoming Women’s World Cup in five major European nations.
Walking the green carpet at a black-tie event to unveil the official emblem and branding of the 2026 men’s World Cup at the historic Griffith Observatory in Los Angeles on Wednesday, the FIFA leader briefly spoke about current negotiations in France, Germany Did. Italy, Spain and England vie for broadcast rights to the Women’s World Cup to be held in Australia and New Zealand in two months.
“There has been some discussion. I would say they have started at different levels,” said Infantino. “But it goes on.”
Infantino has rejected the proposals that were presented a few weeks ago, calling them disrespectful to women’s football and FIFA’s efforts to gain more financial equity.
Football’s governing body has more than tripled the prize money awarded to this year’s World Cup winners compared to 2019 levels. However, Infantino said several months ago that some of the initial bids for the rights from TV companies in Europe represented about 1% of the equivalent. Pay for the men’s event.
Infantino said he was determined to receive more funding from Europe’s biggest media groups, adding that it would benefit all women’s football.
“I think it’s important to understand where we come from here,” he said. “We’re investing in women’s soccer. We’re in North America, in the United States, the country of world champions, where women’s soccer has a completely different level, not only of acceptance, but of respect… We want We want the game to be respected and paid the right amount.Whatever is paid into the development of women’s game will come back not only 100% but 150%.
FIFA visits the Hollywood Hills to unveil the official brand of the 2026 World Cup, co-hosted by the United States, Mexico and Canada. SoFi Stadium in Los Angeles is one of the venues that will host the event in the United States.
Dozens of football legends, including former Brazil player Ronaldo, attended the presentation.
The logo shown by FIFA is simple: 2 on top of 6 with the image of the World Cup.
FIFA announced that each of the 16 cities hosting the matches would have their own emblems with unique colors and styles.