Tuesday, December 12, 2023

Inflation in Chile: Now 46% of buyers visit more than eight different places to buy

Price values ​​continue to affect Chilean households, creating a direct impact on their costs. In this context, A study reveals how consumer buying habits have undergone major changes in recent times. which is the search for different channels when buying one of the most repeated.

According to research by Kantar World panel currently a buyer visits 13% more channels compared to 2020, a time when purchasing habits were strongly influenced by the restrictions of the Covid-19 pandemic.

The data also revealed that 46% of households visit more than eight channels to buy, while 34% visit between six and seven channels and only 20% between one and five.

Read Also:  Climate change will cost 5 times GDP; they let out an exhortation

Kantar Worldpanel’s New Business Manager Marlis Riedel explains that “to optimize the budget and access more convenient prices, consumers go out to look for different places when buying products. For example, if before the buyer makes his monthly that buy a supermarket and fair, now there are warehouses, wholesale markets, discount supermarkets, etc.

The effect of inflation on canals

With the aim of finding sites that offer more convenient products and with attractive promotions, an increase of 22% was observed in visits to wholesale supermarkets, followed by an increase of 18% in discount of supermarkets, 13% of supermarkets in the region. “These places offer lower average prices compared to other channels, which obviously makes them more attractive to consumers.” explained the executive.

Read Also:  Bitmain releases Antminer X5 for Monero mining

Regarding the profile of who buys in these areas, the wholesale channel increases the participation of all socioeconomic groups in transversal, however, where the increase in its participation is shown to be the greatest during June 2022 and June 2023 in group C3 from 4.5% to 6.2%. In group C2, the difference was from 4% to 5.1% in the same period.

Nation World News Desk
Nation World News Deskhttps://nationworldnews.com/
Nation World News is the fastest emerging news website covering all the latest news, world’s top stories, science news entertainment sports cricket’s latest discoveries, new technology gadgets, politics news, and more.
Latest news
Related news