Instagram has announced that it will begin testing a new method Display content on screen using the entire screenVery similar to TikTok, in a clear move to take advantage of the pull of this latest social network with its own distinctive look.
Full-screen visual content has become popular with the way TikTok displays videos, a trend Instagram will now join
But the “experiment” doesn’t stop here because with Instagram they’re also going to explore New ways to display the navigation bar The application is displayed at the bottom of the screen, where you will add new shortcuts To create posts and access messages. It is now customary for the Meta-owned photo and video app to copy everything that works on its rival TikTok.
Already in 2020, Instagram moved the creation button, moving it from its central location to the top right corner of the screen, to the detriment of browsing the reels, the post format that was presented at the time and which Promotion was sought.
It seems clear that this decision helped to popularize the reels format, but it in turn also discouraged the creation of simpler and more immediate publications. For these reasons now Instagram can move the buttonIt’s also a reaction to the rise of the most popular type of content on TikTok, a social network that continues to grow and has over a billion users in 2021.
Similarly, Instagram began testing a content playback mode in May that rejected subtitles and comments. Updating the 16:9 Widescreen View Format, To improve the user experience, side filters were also implemented, which did not allow black bands to appear in photos with the classic Instagram square format. Instead, bands of faint colors were shown, a gradient that makes viewing content that completely fills the screen in panoramic mode.
Another change that Instagram will add is related to showing recommended posts but that belong to content creators that the user does not follow, another identity of TikTok. It is a solution that helps in finding new content and also allows professional creators and advertisers to expand the audience they can reach.
All these changes have been announced by Mark Zuckerberg, CEO of Meta (parent company of Facebook, WhatsApp and Instagram), who stressed that «Photos will remain an important part of Instagram,