iPhone market share figures in the US are above 50% for the first time, surpassing all Android devices combined, according to a new sales report from Counterpoint Research, a respected private trade analysis body, released this week. Friday (2). Apple also dominates 78% of global shipments of premium cell phones, those over US$ 1,000, which is around R$ 5,200 at the current price. This data represents a historic record for the manufacturer.
According to the newspaper’s website Financial TimesCounterpoint Research arrived at these numbers taking into account not only the current sales of the devices, but also the so-called “installed base”, which looks at all cell phones in use during the surveyed period.
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How do you explain the Financial Times, the number of sales may fluctuate from one quarter to the next, depending on various factors such as launch times and dates, for example. However, having the installed base as a metric tends to increase the reliability of the research result.
Apple tends to have a larger installed base because of sales of its used products, which, because they pass from one individual to another, don’t figure in that quarter’s shipment numbers. Therefore, the report indicates that the Cupertino company has more cell phones in use in the North American country than all smartphones of the Samsung, Lenovo and others brands combined.
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The installed base, as the website reminds 9to5Machas always been a source of pride for Apple, precisely because it manages to generate very high revenue from the sale of its services, led by the App Store, Apple Music and others.
“Anyone who buys an iPhone, whether second-hand, third-hand or fourth-hand, is likely to give Apple some money by buying apps, paying through iCloud, using Apple Music or making Apple Pay transactions. And that’s a model that no one else has been able to replicate,” CSS Insight analyst Ben Woods told 9to5Mac.
Apple is preparing for the launch of a new line of smartphones on September 7, which should be made up of the standard iPhone 14, the iPhone 14 Pro, 14 Pro Max, which should be the most expensive cell phone in the company’s history. , in addition to the iPhone 14 Plus. The “Mini” version should not be part of the series.
with information from 9to5Mac