2023 is the year that the American company presents the most products in its history, with more than 12 new devices distributed throughout the natural course. Now, the feeling expressed by Apple is that it does not have a set old map, but it is a result of internal and external factors that cause this year to be the first annual period in history where the iPad has not been . presented, despite the fact that so many products were presented.
Before fully delving into this article, it is important to emphasize that there are still two months left before the end of 2023, but after the October Keynote, there will likely be its update cycle is complete. Let’s see below what are the reasons that explain this course change.
Lack of specific direction or market obligation?
2023 started as a shot for Apple, because the North American company presented the Second generation HomePod and the Silicon M2 Prowith the great attraction that this professional chip is included in the Mac mini.
Six months ago, at WWDC, the Mac Pro with the M2 Ultra chip and the new 15-inch MacBook Air with the M2 chip were presented. However, after the presentation of the new Macs, you analyze this feature and conclude that the iMac It continues with the first generation Silicon, causing the feeling that they forgot about this product.
Now, the problem comes when the fiscal results show that the Mac sales They are in free fall and no device seems to take off because it has not sparked the interest of users. The company run by Tim Cook concluded that it had a problem and, what is the solution? Holding an event on October 30, 2023. A 40-minute event with the feeling that it was done “in a hurry” and that it served as a promotion for the iPhone 15 Pro cameras rather than the new ones Mac.
An ambiguous strategy
We know with the greatest certainty that the iPhones are presented in September and that the developers’ conference (WWDC) takes place in June, so that in three months of summer new operating systems are developed and optimized .
Today, the rest of the company’s products, such as Mac or iPad, do not have an “official presentation” date but are presented when Apple thinks it’s appropriate or when it believes it will work well. The consequence of this strategic move translates into a lack of respect for usersbecause anyone who bought a 2023 MacBook Pro in January has an “old” device nine months after its launch.
In the past, all users knew more or less when a new product was presented, but now, except iPhone y View, we don’t know the date or month the update will happen, which creates confusion among users because they don’t know whether to buy now or wait. For example: should I buy an iPad now?? I don’t know when they renew, maybe they will next week and I have an old one. And a Mac mini? Last year it was renewed in January, it can be done this year as well.