The famous Tennessee whiskey reported entry into this world championship is considered one of the most popular and prestigious in the world. Jack Daniels comes through a multi-year agreement, which will take effect from the 2023 season. The association is based on a commitment that seeks to promote responsible driving and consumption, through experiences of excellence, the values shared widely by the British team. and world class company.
The agreement represents a global development and an opportunity to reach new consumers and fans of Formula 1 with the iconic distillate.
,Entering the world of F1 coincides completely with our vision. Jack Daniels and McLaren Racing have always tried to forge their own path and have been recognized as bold and unique at all times. Both companies are founded on similar values, which include a pioneering spirit driven by an artisan’s relentless pursuit of perfection. Within these principles lies a commitment to sustainability and responsibility. We will use this partnership to amplify those messages globally and reach a larger number of followers.“, noted Marcela Carvalo, area manager Jack Daniels Chili.
This is not Jack Daniels’ first motorsports partnership, it was previously involved with V8 Racing in Australia and NASCAR in the US. While these deals were exciting, the current partnership with McLaren Racing will bring new unique experiences. A significant base of fans adore this coveted championship, which has managed to gather more than 1,550 million viewers in 2021 alone. Growth in its audience for the third year in a row.
Jack Daniels continues to position itself as one of the most sophisticated whiskeys in the world, inviting you to experience the present in a unique and special way. On this occasion, it surprises its consumers by entering new territories in the hands of high-end and value-added brands.
Stay conscious after drinking. For more than 18 years.