The double strike in Hollywood led to the month of October being considered short of major releases that attracted audiences, and in this sense the fifth episode (sixth if we consider another cut by the director of Paul Schrader on The Exorcist: The beginning of a saga so famous that it makes a difference.
To some extent, Blumhouse, the horror production company led by Blum, scheduled “The Exorcist: Believer” for Friday, October 13, a good date that widens the appeal of the proposal, directed by David Gordon Green after the last Halloween trilogy. and counting on the return of Ellen Burstyn. However, Taylor Swift decided to schedule the premiere of “The Eras Tour” on the same day: a documentary film about the current tour that swept the world. It began to appear that tickets to see the documentary in US theaters were sold out.
Blum announced that “Believer” has moved its date a week earlier, to Friday, October 6. Then he did not hide the reason why he did it (for example, the mentioned tweet) but he did not make official statements about it. Now, interviewed by Entertainment Weekly, the producer responded to the issue with good humor, without hating Taylor’s decision. “We had this incredible Friday the 13th, the best day to release a horror movie. But obviously we moved the date and bowed to Taylor Swift,” confirmed the CEO of Blumhouse.
In the US, The Eras Tour will be distributed directly by the AMC cinema chain, without the involvement of any Hollywood chain. The documentary is made up of footage from a concert held by Swift at the “SoFi” stadium in Inglewood, California, which was suddenly sold out (as it happened in many corners of the world). “The Eras Tour” has attracted so much media attention that it will also be seen in cinemas in Spain, where “The Exorcist: Believer” has also changed its date.
Therefore, Universal has also advanced the film to October 6. Another film affected in the US is “Craig Gillespie’s Wall Street Blow.” Blum, for his part, even joked about the possibility of an “ExorSwift”, in reference to Barbienheimer (prompted by the coincidence of the cinemas of Barbie and Oppenheimer).
“It’s very dangerous to see if Exorswift will work or not. People still have the opportunity to experience it, so maybe we can have our cake and eat it,” continued Blum, concluding: “The only thing that scares me is Taylor. Come on!”