Tuesday, September 27, 2022

Jill on Money: A closer look at Robinhood’s public debut

Robinhood’s recent initial public offering (IPO) has brought the online trading platform back into the limelight. The company, launched in 2013, is an app that allows users to trade individual stocks, exchange-traded funds (ETFs), crypto assets, or options without paying transaction fees.

Jill Schlesinger

For years, investors paid when they bought or sold stocks. The first company to break down business barriers for ordinary investors was Charles Schwab, a San Francisco-based firm that believed that even individuals with small amounts of money should participate in the world of investing. In the last 40 years since Schwab introduced low-cost trading, fees have been coming down.

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