Sunday, October 2, 2022

Judge pierces Swiss cheesemakers’ legal arguments Nation World News

FALLS CHURCH, Va. ( Associated Press) – Gruyere cheese does not need to come from Europe’s Gruyere region to be sold under the Gruyere name, a federal judge has ruled.

A consortium of Swiss and French cheesemakers from the area around the city of Gruyres, Switzerland, filed suit in the US District Court in Virginia after the Federal Trademark Trial and Appeals Board denied an application for trademark protection.

The consortium stated that Gruyere – often a mild, smooth-melting cheese favorite for amateurs – has been made in the region to exacting standards since the early 12th century and that cheeses made outside the region are actually Gruyere. Cannot be said, as to argue that champagne Can only be applied to sparking wines from the Champagne region of France.

But the US Dairy Export Council and other groups oppose trademark protection. He said that American consumers consider the name Gruyere generic, applied to things of a certain style, regardless of their place of origin.

In a ruling made public last week, US District Judge TS Ellis ruled against the Swiss consortium, finding that American consumers do not associate the Gruyre name with cheese made specifically from that region. While Roquefort cheese and Cognac brandy have been granted similar trademark protection, Ellis said the same case cannot be made for Gruyere.

Ellis wrote, “It is clear from the record that the word GRUYERE may have referred in the past specifically to cheeses from Switzerland and France.” “However, decades of importing, producing and selling cheeses labeled Gruyre produced outside the Gruyre region of Switzerland and France have eroded the meaning of that term and made it generic.”

Among other things, he cited the fact that the Food and Drug Administration regulates the use of the name Gruyere and that no requirement specifies its place of origin.

The Gruyere Consortium is appealing Ellis’ decision.

Shawna Morris, a senior vice president for trade policy with the US Dairy Export Council, said the legal battle over Gruyere is part of an increased effort in Europe to seek international trade protection for a variety of products, including gorgonzola, asiago and feta. Cheeses included. Bologna Lunch Meat.

“We are thrilled that the judge made a great call here in our view,” she said.

The European Union did not return an email seeking comment. In court papers, its lawyers argued that Swiss and French Gruyre “is painstakingly made from local, natural ingredients using traditional methods that ensure a relationship between geographic region and the quality and characteristics of the final product.” He said allowing others to use the Gruyere name would confuse American consumers.


Nation World News Desk
Nation World News Desk
Nation World News is the fastest emerging news website covering all the latest news, world’s top stories, science news entertainment sports cricket’s latest discoveries, new technology gadgets, politics news, and more.
Latest news
Related news
- Advertisement -