New York, 7 December. Electronic cigarette maker Juul has settled more than 5,000 cases brought by nearly 10,000 plaintiffs related to its vaping products.
Juul said in a statement that it could not disclose the amount agreed with its litigants as part of the judicial and conciliation process, but said it had “secured capital investment to resolve the cases”.
He further indicated that of the more than 5,000 cases handled in the District Court of Northern California, the lawsuits come from personal injury individuals, consumer groups, government entities and Native American tribes.
Last June, the US food and drug regulator, the FDA, banned Juul from selling e-cigarettes and flavored tobacco. In October, the company reported that it was in talks with two of its main investors to negotiate a possible rescue that could prevent it from resorting to filing for bankruptcy.
In November it announced that it had taken steps to stabilize its business operations and resolve legal issues.
According to Juul, these agreements, reached Tuesday and announced today, represent “an important step” toward strengthening the company’s operations and “secure the way it continues to fulfill its mission of helping adults quit smoking.” do, while use by minors is contested”.
Juul recalled that this year it agreed to pay $438.5 million to 34 states and territories that sued it, thus ending an investigation focused on its marketing strategies.
He assured that the company would continue talks with other interested parties “to resolve the remaining litigation”.
The investigation found that Juul captured a significant share of the e-cigarette market through advertising that intentionally sought to attract young people. It is illegal for minors to purchase these products and consuming them under that age is harmful.
Juul also assured in the statement that with new investments in the company’s mission and agreements made with more than 5,000 cases, the company is “paving a way forward in reducing tobacco harm through science and technology.” doing” to the more than 31 million adult smokers in the US and the more than 1 billion adult smokers worldwide.