Sunday, November 28, 2021

Kentucky will allow college athletes to earn parity

FRANKFORT, Kentucky — The governor of Kentucky signed an order Thursday allowing the state’s college athletes — including players from the nationally renowned Kentucky and Louisville men’s basketball teams — to represent their names, images or likenesses. To make money through use.

Gov. Andy Beshear said he exercised his executive authority in the matter of fairness for college athletes, adding that companies and institutions have taken advantage of him for decades.

“Those athletes should be compensated for their image and likeness,” the Democratic governor told reporters. “Think about what the image and likeness are? It’s your name. It looks like you. It’s intrinsically yours. And while I don’t think these athletes mind raising their school as well, They deserve to be a part of it too.”

Beshear said his executive order would protect Kentucky’s colleges from a competitive disadvantage with rival schools in other states, which would have laws enabling athletes to take advantage of their name, image or likeness.

Beshear said his executive order would take effect July 1, when similar measures passed in several other states would become law. His office said he was the first governor to make the change by executive order. The governor said the current state law has empowered him to take action.

“This will go on until the NCAA is fully and finally functional, or the legislature is back in session, at which point we all agree we will need legislation,” Beshear said.

The move comes just days after the Supreme Court ruled in an antitrust case against the NCAA that complicated how the association was about to reform its rule regarding compensation to athletes for the use of their name, image or likeness. going in. The NCAA is moving toward a more practical approach that will provide no uniform national rules and will let schools follow state laws or set their own guidelines if a state law does not apply.

Federal lawmakers are also working on legislation that would govern how college athletes could make money from their fame and celebrity.

Beshear’s action garnered praise from the University of Kentucky and the University of Louisville. The UK plays in the Southeast Conference and the UofL competes in the Atlantic Coast Conference.

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“Bringing the state of Kentucky into a competitive balance with other states across the country and, in particular, the Atlantic Coast Conference, is critical,” Vince Tyra, the LA’s vice president for intercollegiate athletics, said in a release issued by the governor’s office.

UK Athletics director Mitch Barnhart said the governor’s action “gives us the flexibility we need at this time to further develop policies around name, image and likeness.”

“We appreciate that support, as it is a bridge until state and/or federal laws are in place,” Barnhart said in the same release from Beshear’s office. “The landscape of college sports is now in the midst of a dramatic and historical change – perhaps the greatest set of changes and changes since scholarship was first awarded decades ago.”

Beshear, who feuded with the state’s Republican-dominated legislature over his coronavirus-related executive actions, on Thursday asked a prominent lawmaker to push his executive authority to enable college athletes to monetize their name, image and likeness. Won an endorsement to use.

Republican Kentucky Senate President Robert Stivers said, “We support the governor’s narrow and tentative action today, as it provides the necessary tools to ensure that Kentucky student-athletes are given adequate opportunities for these students. Our commitment to sustainable security will be addressed at the beginning of the next legislative session.”

Kentucky lawmakers will meet again in early January for their next regular session.

In Alabama, Florida, Georgia, Mississippi, New Mexico and Texas, laws, effective July 1, require athletes to be paid by third parties for things like sponsorship deals, online support and personal appearances for the NCAA and member schools. Make permissible to stop leaving. .

The NCAA had expected Congress to have a national law that hasn’t come, and its own rule-making has been stuck for months. College sports leaders are instead moving toward the kind of patchwork regulation they’ve been warning against for months.

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