(G for Management) It is named for the feeling that persists at the end of a training session. “The most special moment for me is the happy knock-on end,” says Elle Llosa, founder and CMO of KO GroupA comprehensive wellness center whose offerings combine aspects of boxing, military training, martial arts and yoga.
Llosa, along with Alvaro de Rivero, CEO and co-founder of the venture, started the KO Group 14 years ago following the decision of Llosa, who took a year off in search of personal balance and to discover the impact of the game. devoted himself. on people’s lives.
“I decided to merge the themes and make Is Because I found that sport is not a means to make the body look good, but a means to balance the emotions.CMO assured. “We are an enterprise that was not born as a business; rather, we want to create an impact on people”, says De Rivero.
Keo Group aims to build 40 stores in five years. Elle Llosa indicates that digital platforms, which represent 40% of business, are also very relevant to entrepreneurship. Its community now totals 65,000 people between digital and face-to-face.
Currently, KO Group is in the process of raising capital to finance its expansion and grow its digital channel.
Expansion
Keo Group has three stores in Lima, two in Santiago de Chile and one in Bogota, and wants to have five stores in each city.
The expansion also includes Mexico, where they will open a store at the end of the year. There they hope to reach 10. They will also strengthen their presence in Madrid, a country where they already have a center and have plans to open another in Spain.
There will also be an opening in Miami next year, with the goal of reaching five installations.
