Latino representation on open television in the United States does not reach 6 percent despite the fact that Latino-led content is “good business,” according to a study out this Wednesday by market measurement company Nielsen.
The study found that although the Latino community represents 19 percent of the US population, its representation on English-language broadcast television represents only 5.8 percent.
Hispanic representation on cable programming is less than 3.6 percent.
The highest representation of Latinos is reached in subscription services (SVOD) with 8.6 percent.
Its first season is an example of the good acceptance of Latino-led content in SVOD. lincoln lawyerStarring Mexican-American actor Manuel Garcia-Rulfo, which premieres on Netflix in May 2022.
lincoln lawyerwhich tells the story of a Mexican-born lawyer in Los Angeles, attracted 114,000 new viewers who had not watched any content on Netflix in the weeks leading up to its release date, according to a Nielsen study.
Overall, 24 percent of viewers who lincoln lawyer They were new to Netflix.
The study highlights that “broadcasting Latino-directed content is good business.”
The analysis found that 42 percent of the most engaging content in 2022 had Latino talent behind or in front of the camera.
The study also included broadcast networks in the United States in Spanish, which have an 86.6 percent representation of Latinos in their content.
