The first movement of digital micro-entrepreneurship in Latin America based on a social commerce platform that uses Artificial Intelligence (AI) to make money online for its users, Plans to add 500 thousand members with an earning of about $300 per month in the next 5 years and is preparing an investment round in early 2023.
The social commerce revolution that started growing after the pandemic was caused by they! Will create the largest community of micro-entrepreneurs and micro-influencers in Latin America today that propose a new way of doing digital commerce Without intermediaries and with zero financial risk.
“Thanks to social commerce, micro-entrepreneurs who have trusted references in their communities today can become a valuable large-scale sales channel. What we did with WAO! affiliates to receive a low-cost, ongoing training and administrative solution that will allow them to expand their sales”, explains German Montoya, CEO and Founder of WAO.
for his part, WOW! Nicolas Crecy, Co-Founder, highlights the advantages that social commerce offers to Latin American micro-entrepreneurs who “manage to start their financial independence.” very nice! is an integrated and collaborative social commerce management platform where users acquire personalized merchandise for their businesses, form sales teams, and exchange promotional materials. “Platforms like WAO!, which allow its partners to monetize their network of contacts, recommend and sell products among their acquaintances and followers, create an unusual opportunity for brands that want to tap into this form of online consumption. want to involve themselves in new ways”, comments Nicolas Krejci.
What is the impact of social commerce? According to Statista, there were 9.950 million active accounts in 2022: Facebook (2,910M), Instagram (1,478M), WhatsApp (2,000M), YouTube (2,562M) and TikTok (1,000M). According to UN data, this figure is 24% higher than the 8 billion people living on the entire planet.
There is no country in the world with a higher number of WhatsApp users (2,000M) of residents. Brands that can win these consumer conversations will gain access to growth potential never imagined before.
The rules of traditional commerce changed and the power of influencers came to lead the scene. In this regard, WAO!, the leading social commerce community in Latin America, which brings together micro-influencers from across the region, announced that it aims to By 2027 it must collect 500 thousand members And, through artificial intelligence, provide them with the right tools to achieve their financial freedom.
As Montoya explains, “In 2022 we have doubled the sales we achieved last year and we are growing 60% month over month. Once we raise the next series, we think we can grow to between $1 and $5 million a month,” Montoya warned.
“We want to achieve a social movement for profit created by micro-entrepreneurs in Latin America. We want our community to have autonomy, economic stability, flexibility in work so that users can be provided with a source of income, social well-being and professional identity balance your personal and professional life”, explains Kresky.