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Wednesday, December 07, 2022

Legal dispute: E-cigarette maker paid 438.5 million

Status: 07.09.2022 11:59 AM

A settlement has been reached in a legal dispute between 34 US states and e-cigarette maker Juul. The company is no longer allowed to advertise to people under 35 – and pays a lot of money.

Von Florian Meyer, ARD-Studio Washington

In the end, a legal dispute settlement for e-cigarette maker Juul Labs was worth $438.5 million. The announcement was made by the Attorney General of the US state of Connecticut, William Tong. Tong represented 34 US states in the process.

Florian Meyer

The allegation: Juul Labs tried with its advertising and sales practices to encourage the young and underage people to consume nicotine in particular. The attorney general explained that the company has neither made transparent the nicotine content of its products nor adequately indicated the addictive potential of its e-cigarettes.

With the agreement, Juul Labs is no longer allowed to target its ads to people under the age of 35 in the United States.

money for exit programs

According to Tong, a portion of the money goes to states and projects aimed at helping people quit traditional smoking or using e-cigarettes.

In a written statement, Juul Labs described the allegations as “past problems” that have now been resolved with comparison. The company has changed its advertising practices since 2019.

E-cigarette maker paid millions in US state lawsuit

Florian Meyer, ARD Washington, 7.9.2022 10:28 uhr

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