Thursday, January 26, 2023

LG returns to the smartphone market, but not in the way you imagine

LG’s presence dominates the tech home appliances market, but the brand has shied away from the smartphone world for a while now.

The Korean company is a strong competitor in the world of television screens as well as home appliances.

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In the boom of the birth of the LG smartphone, it was competing with mid-range phones that had some relevance in the market.

As expected, it failed to resist the onslaught of giants like Apple and Samsung

But even though LG doesn’t make smartphones anymore, it’s still manufacturing components for them.

LG Innotek, the company’s branch focused on creating cutting-edge components for mobile devices, brings the company back into the conversation in the field of smartphones

What’s new from LG in the world of smartphones

LG introduced a periscope-style True Optical Zoom camera module with a 4 to 9x telephoto range.

This will allow smartphone cameras to maintain perfect image quality throughout the zoom range.

Plus they potentially reduce the size and number of modules needed.

Most smartphone cameras use hybrid zoom setups that combine digital zoom and different camera modules.

Some zoom ranges (typically 2x, 3x, 10x, etc.) use different cameras, with digital zoom to fill in between (2.5x, 4.5x, etc.).

Interestingly, LG’s “optical zoom cameras” have a zoom actuator with moving components.

This is similar to what you saw on the zoom lens of a mirrorless or DSLR camera.

According to LG, it works quickly and accurately down to the micrometer, saving battery life.

It also has a built-in optical image stabilizer to reduce blur.

With the module installed, a sensor will maintain full resolution across the 4-9x zoom range, providing more detail in telephoto shots. LG also reduced the thickness of the module to reduce the size of the camera bump.

The company partnered with Qualcomm to integrate the technology into the new Snapdragon 8 Gen 2 mobile platform.

The new module will be present at CES 2023 during the announcement of new smartphones coming to the market from January 3.

LG didn’t reveal any make or model, but there will soon be a number of smartphones with the Snapdragon 8 Gen 2 chipset that could use it.

These include OnePlus 11, Xiaomi 13, Motorola X40 and Oppo Find X.

Nation World News Desk
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