Sunday, January 29, 2023

“Light the Beam”: The Story Behind the Sacramento Kings Ledger

Out of all of basketball, there’s one tradition that’s gone viral in recent months. One of the competition’s fashion teams, the Sacramento Kings, decided that for this 2022/23 season they would light a purple light towards the sky to celebrate each team’s victory. From an idea and a project, it has become a culture, part of society and the identity of a team that aspires to win for both its fans and the team. beam, Like the four Lazers, he has transformed the identity of a franchise that has gone almost two decades without playing in the playoffs.

Franchise owner Vivek Randive explained that the idea was to create something that could reach beyond what the human eye could see. “As someone who works in technology, it’s great to have four lasers pointed into outer space. I want aliens to see it,” he said in an interview. The inspiration was the sign in the MLB Angels’ own stadium, a giant A that lights up when the franchise wins a game. The idea came from John Rinehart, president of basketball operations for the Sacramento Kings, and it’s been a hit since day one.

They went from lights to purple lasers, and he just needed to know where to put them. Options ranged from the State Capitol building, the Bridge Tower or even downtown Sacramento to the entire city. “But we really wanted it to come out of us, and what better way than our pavilion”, Ranadive explained. There are four huge lasers with a power of 1000 watts and it is known as Vijay Prakash Kiran. Every night the Kings win, the franchise shines a light on what has become a celebration no one wants to miss. What started as a rare occurrence is now a tradition.

And part of the tradition is that someone is in charge of turning on the light. Players have been the most common, but even rapper 50 Cent has had the honor of pressing the button to send a message to heaven. The last was Domantas Sabonis with the help of the public.

It has since become a battle chant for Kings fans, who no longer use it just to celebrate a win. On Google Maps, the place was listed as a point of worship for a time and the expression has even appeared at weddings. light up This is the culture of the city. are the sacramento kings beam team, a concept that the franchise has already registered for the purpose of building a brand. And the team’s performance is helping them achieve that. The franchise, which came under fire a year ago for cheating Tyrese Halliburton, has completely turned the tide.

To this day, the Kings are the third best team in the conference, the second best team in the NBA and one of the biggest surprises of the season. With the arrival of Mike Brown in the summer, the signing of Kevin Hueter in February, the signing of Sabonis and the likes of Keegan Murray, the team has found its identity. And all of that has to be joined by De’Aaron Fox, arguably the best fourth quarter performer in the NBA, who is able to get this team off to its best start in nearly two decades. They are the best team in the West ahead of the last three finalists (Warriors, Suns, Lakers) and a few Clippers, who were favorites at the start of the year.

And the real goal is to break the longest active drought in American sports. The Sacramento Kings have gone 16 consecutive seasons without playing a playoff game, a dubious honor they achieved after the Seattle Mariners qualified for the last post-season in MLB (they had not played in the playoffs for 21 years). The team at that time had Mike Bibby, Peja Stojakovic, Brad Miller and Bonjee Wells as references. And part of the franchise’s radical change are Spanish names and surnames. Jordi Fernández, the Badalona coach, is Mike Brown’s main assistant and even served as head coach after his ouster in Toronto, marking the first debut of a Spanish-born coach as a head coach in the NBA.

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