Saturday, September 23, 2023

Lindt and Sprungly step on gas in the United States and Canada

Kilchberg (awp) — In the first half of 2022, Lindt & Sprüngli benefited primarily from North Americans’ desire for chocolate. As the group announced on Tuesday, the sector has become “the strongest growth driver in the company.”

Lindt & Sprüngli sold chocolate for 739.1 million Swiss francs in the North America region, which includes Canada. This corresponds to an increase of 15.2 percent. Thus the North American business accounted for about 40 percent of total sales. With the strong growth, the region has now become the strongest growth area for Lindt and the company has further expanded its market leadership in the premium segment in the world’s largest chocolate market.

According to the announcement, people bought a lot from both the Lindt brand and the Ghirardelli brand, which belongs to the Lindt Group. According to the information, the demand was especially high on Valentine’s Day and Easter. However, it was not only because of increased sales volume that Lindt was able to grow so strongly in the United States. The company has also increased the prices of its products due to rising costs.

problem child improvement

In the case of Russell Stover, a third chocolate brand, however, sales remained “largely at last year’s levels”. This American subsidiary has long been Lindt’s problem child. But the group also expects better sales there in the future.

After Russell Stower complained about difficulties finding employees in 2021, the hiring situation has now improved. But supply chain improvements have “layed the groundwork for future growth,” it says.

In addition to the North America region, Lindt also recorded high growth rates in the other two regions – Europe and the “rest of the world”. In Europe, the company grew 9.1 percent. In the “rest of the world”, which includes companies in Australia, Japan, South Africa, Hong Kong, China and Brazil as well as duty-free businesses, sales increased by 16.9 percent and thus significantly higher than the previous year. Is. North America. However, in absolute numbers, the share of the “rest of the world” is 272.5 million out of a total of 1.99 billion by comparison.

Nation World News Desk
Nation World News Desk
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