LinkedIn celebrates 20 years of activity with over 930 million members on the planet. The platform reaches two decades of life at a time of unprecedented change in the global work environment, but is more social than ever.
Since its launch in 2003, the professional social network has revolutionized passive recruiting and transformed the way professionals connect, interact and do business around the world. Also, playing a fundamental role in job search and recruitment by providing a global view of how the world of work is evolving and the new demands of companies.
With more than 930 million members, more than 17 in Spain, and a presence in more than 200 regions, the platform has currently established itself as a place where people can interact, share their experiences, knowledge and skills. Can share and learn. Beyond the job opportunity, cover letter or online resume. So much so that 8 people are hired every minute on LinkedIn and more than 9,000 connections are established globally, almost 3 per second in Spain.
“It is an immense pride to celebrate two decades of connection and positive impact during one of the most challenging times in history for the job market. Over the years, we’ve seen LinkedIn become people’s favorite ally for finding employment, building professional relationships, sharing knowledge and developing skills critical to success in the world of work. But it is also important to remember that the world of work is constantly evolving and to keep growing professionally it is essential to be at the forefront of new trends in this sector”, says Ángel Sáenz de Cenzano, CEO of LinkedIn Spain and Portugal.
Greater commitment to business values and culture
The world of work has changed and the priorities of professionals are not the same as they were when LinkedIn emerged. While remuneration, status and prestige have traditionally been some of the key aspects that professionals look for in companies, now the values and culture of the company are becoming increasingly important.
The effects of the pandemic and economic uncertainty have also accelerated this trend of change, due to which, in addition to salary benefits, workers are looking for work-life balance, flexibility, opportunities to develop their skills, or more, according to the Global Talent Trends report. Accordingly, the effectiveness of their work and the joy in what they do. But, above all, 81% of Spanish employees agree that business and personal culture should be aligned, which is why they seek roles in companies that share their values and suit their needs There are
Toward a New Contract Model
Due to continuous technological advancement and high demand for qualified talent, a new paradigm shift is taking place in the skill-based recruitment model. In fact, the skill set for jobs in Spain has changed by about 32% since 2015, and if change continues at this rate, skills could change by 50-53% by 2025.
Additionally, according to The Future of Recruiting study, recruiters are 25% more likely to find candidates on LinkedIn based on skills and 50% more likely than on years of experience, compared to three years ago.
Therefore, in order to remain competitive and attractive in this sector, it is increasingly important to invest in the development and recycling of soft skills such as management, communication, leadership or teamwork skills, as well as hard skills such as mastery of software, finance, Python. , Java or cloud computing, among others, as reflected in the list of most sought-after skills.
Similarly, as job competencies change, LinkedIn makes more than 20,000 LinkedIn Learning courses available to professionals on a wide variety of topics, with approximately 60 new courses added every week, so they can continue to grow professionally. and stay at the forefront of current trends.