LinkedIn is the world’s largest social media platform for professionals and businesses. It currently has over 740 million users worldwide and continues to grow every day. However, it is also a platform that can be used for fraudulent purposes, something that has been remarkably observed and because of that, there is a need for greater security on the platform, recently announced that in order In order to increase trust in the platform, we will start verifying user profiles.
The platform has become an important platform for establishing business contacts and thereby promoting personal branding as well as online reputation. Founded in December 2002 and launched in May 2003, it is currently owned by Microsoft and based in Sunnyvale, California, with Ryan Roslansky being the current CEO.
As of March 2022, LinkedIn has become the leading social network used by potential employees in the United States when looking for business, job search and ranking ahead of company review platform Glassdoor.
According to Statista data, by 2021, there were approximately 774 million global LinkedIn users, and approximately 49 million of these users had premium accounts. It is estimated that this firm generated around 4 thousand 450 million dollars through premium customers in the said year.
LinkedIn against fake profiles
LinkedIn announced new security features to provide more tools to identify the authenticity of an account. A research team called ESET analyzed them and came up with some guidelines for protecting the account: The first is called “About this profile” and allows you to find out more information about the account such as creating a profile. date, date last updated, if the phone number is verified, or if the email associated with the LinkedIn account is from a company.
Another innovation is the announcement of a learning model based on artificial intelligence (AI), which we mentioned in Merka 2.0, to identify profiles using synthetic image generators through AI, as sometimes on LinkedIn Fake profiles use this technique. Look alive, the company explained. This model promises to be more effective and can identify and even remove fake accounts before you ever contact anyone.
Finally, another tool that is integrated is about messages; People will be alerted if there is something suspicious in the messages that could breach security. In cases where someone may try to follow the conversation from another application; This is a recurring practice among criminals when perpetrating scams.
“These new security features will be available soon and we hope they will be effective in reducing the chances of users becoming victims. Beyond these new tools, the key remains awareness and education of users when using the technology. “Keeping your guard up while enjoying technology,” Camilo Gutierrez, head of the ESET Latin America laboratory, told the Valora Analytical Portal.
