Friday, January 27, 2023

LIV Golf sells its television rights in the United States to The CW Network

The CW Network will bring LIV Golf to homes in the United States. Saudi Arabia’s Public Investment Fund (PIF)-owned golf chain, LIV Golf, has reached an agreement with The CW Network. American television network acquires television rights to the contest in the United states according to financial Times, As such, The CW Network will carry the Golf Circuit Series’ fourteen events to 120 million homes in the United States. The amount of the settlement has not been disclosed.

Greg Norman, CEO of LIV Golf, assured that “this is an outstanding day for LIV Golf, as this association goes beyond audiovisual rights”. Furthermore, he stated that “The CW will provide access to our fans and maximum exposure to our athletes and partners.

american series LIV to broadcast live 54-hole trials of golf on Saturday and Sunday while the first round of the championship tournament will be broadcast through application d CW network.

LIV Golf will be held from February to September 2023 and There will be simultaneous trials in both teams and individual format in which golfers will compete for a prize of $405 million.

LIV Golf to receive $2 billion injection from Saudi Arabia’s Public Investment Fund

in November 2022Real Club Valderrama and LIV Golf announce an agreement for the Cádiz course to become the venue for one of the tournaments on the circuit, The contract is for five events and the first of them will take place from June 30 to July 2, 2023.

Furthermore, by early 2022, Saudi Arabian Public Investment Fund (PIF), committed to invest $2,000 million To finance the expansion of LIV Golf. It aims to attract the best professional golfers, creating a gap between the PGA Tour and the European Tour.

In addition to financial backing from the Saudi Arabian PIF, LIV Golf Investments is currently actively seeking more partners to help attract more fans and players to the Asian Tour.

Notable players joining LIV include World Golf Hall of Famer Phil Mickelson, two-time Major champion Dustin Johnson and 2020 US Open winner Bryson DeChambeau.

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