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Saturday, December 03, 2022

Looks like Google is panicking as its independent news empire begins to crumble around it

UK considering Australian-style rules to allow Google to pay media

Digital platforms relay massive amounts of content to their users and earn money by selling ads from their engagement. The journalism industry has had problems dealing with the likes of Facebook and Google and labeling things trustworthy, but the biggest hurdle has been about money. The latest defense between the two sides centered around a report backed by the British newspaper industry making a case for cutting Big Tech’s revenue.

Earlier this month, the News Media Association at the University of Cambridge hosted Prof. published a paper by Matthew Elliott, which estimates that news organizations contribute at least £615 million to Google’s UK revenue and £750 million per year – the bulk of it being direct sales for search engine prioritization and engagement. but about 12-15% can be attributed to collecting data about news readers via cookies and trackers and then making derivative sales to ad buyers. The news industry is said to contribute around £235 million annually to Facebook.

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The NMA is using these metrics to mobilize further support for a national mandate (gov.uk), as did Australia (Parliament of Australia) last year, which ensures that digital platforms allow news publishers to access their content. Contribute royalties for the use of.

In a blog post from today, Google contends that web traffic generated from its search results by running ads and subscriptions contributes £500 million a year to UK publishers and that it generates little income from news results. does. It also said that top news companies keep most of their advertising revenue when they use Google Ads Manager and called into question the methodology of Elliott’s calculations – a portion was calculated with a model in which Google The search was supposed to remove all news content. That said, Google doesn’t make revenue figures public at the intersection of specific areas and workspaces.

Of course, none of these bickering can prevent the loss of news outlets that cater to rural areas or specialized audiences. Good reporting not only takes time, but money too, and it needs to be seen to make an impact. Google, which says it favors “thoughtful regulation,” makes a big difference in retaining large publishers, but there wasn’t much talk on either side about supporting smaller shops.


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