Wednesday, June 29, 2022

Louisiana Spends $27M And Relies On Vaccine Outreach Work. NWN News

Baton Rouge, La. (NWN) — Louisiana Gov. is trying to promote one of the lowest coronavirus vaccination rates. to get the shot.

The cost of the Louisiana Department of Health’s vaccine outreach continues to increase weekly and is fully federally funded. According to the agency, work began in November 2020, and has reached a pace of spending around $2 million a month on its paid media campaign alone.

The state has tried to do away with vaccination hesitation With TV, radio and digital advertising, direct mail to homes, telephone town hall meetings, billboards and a hotline to answer vaccine-related questions. Local organizations have been hired to make phone calls, show up at local events, and do neighborhood walks promoting the benefits of the vaccine.

“Strike teams” have brought vaccine doses to churches and community events to make it easier for people to get shots, encouraging attendance with free meals, live entertainment and other activities for families.

The state has tried to lure people in with cash prizes through a vaccine lottery and through its ongoing “Shot for $100” campaign, In which more than 30,000 people have received a Visa Cash card worth $100 to get vaccinated. That cash card program could be extended beyond the November end date.

In the works are holiday-themed, family-friendly programs to try to attract parents and their kids to the shots.

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The outreach effort “has always been about meeting people, listening with empathy and leading, and sharing facts. But the COVID landscape is always changing and That’s why you have kept us learning, developing and innovating.

The department details $27 million in vaccine outreach spending as of mid-November in response to a request from the Associated Press.

The largest amount, $9.6 million – more than a third of the spending, included advertising done through the agency’s “Bring Back Louisiana” campaign.

More than $7.5 million is spent on cash incentive programs, while approximately $3 million covers contracts with community organizations for their outreach work. About $2 million has been spent to allow people to display their vaccination status through the LA Wallet digital app.

Despite intensive outreach efforts, Louisiana continues to struggle to persuade people to receive a coronavirus vaccine and is one of the six states with the lowest vaccination rates, according to the US Centers for Disease Control and Prevention.

About 48% of Louisiana’s total residents — more than 2.2 million people — are fully immunized against the COVID-19 coronavirus disease, according to Department of Health data. Resistance to vaccination without vaccination appears to be dire, as the number of vaccinations increases only slightly from week to week.

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But Neil said getting many people vaccinated in less than a year is “real progress. And yet, at the same time, we know it is not enough. We need many more Louisians to get the vaccine to protect ourselves, our families, and our state against future surges,” she said.

Edwards and his top health adviser, Dr. Joe Kantor, are urging people who have not yet been vaccinated to reconsider their refusal, especially when people gather for holiday events. They are trying to counter suggestions that the current low rate of new COVID-19 cases and hospitalizations – after a summer coronavirus spike that was the state’s worst – reflects a low need for vaccination. .

The Democratic governor said on Monday, “We’re doing much better, but there are states across the country that are being challenged more severely than at any other point … it’s again somewhat in Louisiana.” It is possible.”

According to the Department of Health, people who have not been vaccinated account for nearly 90% of current COVID-19 hospitalizations and more than three-quarters of all COVID-19 deaths in the past week.

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https://apnews.com/hub/coronavirus-pandemic . Follow up on NWN’s coverage of the pandemic, Follow Melinda Deslet on Twitter http://twitter.com/melindadeslatte,

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Nation World News Desk
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