Saturday, March 25, 2023

MAAP is growing and announcing a large investment in talent

MAAP is a well-known Australian cycling clothing brand that has just announced several additions and changes to its lineup. It is about acquiring new talents in several key departments, such as Marketing, Design, Innovation and Business Development.

The new investment in staff is the latest step in the continued growth of the Melbourne-based brand, which has attracted talent from the cycling, high-end design and tech sectors. Students include new members from Arc’teryx, Rapha, Aesop, Strava, and Bellroy.

Oliver Cousins, MAAP Co-founder, said: “Since MAAP’s history began in 2014, we have aimed to build a world-class global engine. We strive to attract and elevate truly incredible talent within the cycle and beyond to do the best work across the industry and at the same time drive the sport forward.”

A promised template
Ian Elliott, Managing Director of Marketing, joins from Strava where he held the role of Senior Director of Global Brand Marketing and Social Impact. Ian is no stranger to the MAAP family, having previously held the role of Global Marketing Director. Ian also held senior positions at Quiksilver and Bellroy.

Sales in the EU will be led by the new Sales Director for Europe, Jamie Mitchell, a cycling industry veteran with a long history at Rapha and Boardman.

Jamie states: “For me, the opportunity to travel to some of the best retailers in the world and engage directly with our customers is a dream job. MAAP has always set the standard in terms of aesthetics, quality and sustainability, while also having a consistently advanced technical clothing market. I am excited to be start and connect with sellers across the EU”.

The MAAP design team has been strengthened with the addition of new Head of Design Harry Osborn, previously Senior Apparel Designer at Rapha and Head of Apparel at Office Run. Joining him is Chief Designer Anne-Marie Herbert, who joins MAAP with extensive experience in premium women’s and sportswear brands.

“MAAP’s inspiring creativity sets the standard in the industry and I am delighted to join the brand in this exciting time. As a team, we look forward to building on the solid foundation of the product range and continuing to develop technical, rider solutions. -focused design and step-by-step style pushes our sport forward.” – Harry Osborn, the new lead designer.

Carl Moriarty has assumed the role of Director of Advanced Concepts and Innovation, joining MAAP following his tenure as Design Director at both Rapha Equipment and Arc’teryx, a leading brand in the technical apparel industry.

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