Mahindra, the country’s leading automobile maker, is currently preparing to add several new models to its car portfolio. In the midst of this preparation, the company is considering shutting down a few of its selected models that do not perform well in the market.
According to a report published in Autocar, Mahindra may disconnect the two vehicles due to slow sales. The company lags far behind its competitors in terms of sales of these two cars. Although the Marazzo MPV competes with models in its division such as the Maruti Artiga and the Innova Christer, the KUV100 Micro SUV has no direct competitors in this segment.
Mahindra recently announced the launch of its new upcoming SUV Mahindra XUV700 and also released a teaser. Apart from this, the company is also working fast on Scorpio’s next generation model and a few electric vehicles. In such a situation, the company’s focus is on new vehicles and phase-outs are being considered for those whose market performance is not good.
Mahindra Marazzo launched the company in the Indian market in September 2018. After coming to the market, it was considered as the closest competitor of Maruti Artiga and Innova. Equipped with a 2.5 liter turbo diesel engine, this MPV has seats. In addition to these it has been given some advanced features and a special cabin but despite this it has not become very popular among MPV customers.
What sales statistics say:
In January this year, the company sold only 711 units of the Mahindra Marazzo. On the other hand, Maruti Artigar sold 37,286 units and Toyota Innova sold 19,300 units. You can estimate the performance of this MPVT from the sales data. Due to the continuous decline, the company has decided to remove it from the market.
The KUV100 NXT has the worst condition in the micro SUV segment. So far this year the company has sold 21 units of this SUV. Recently, the company has registered the XUV100 nameplate, saying it will be the company’s new entry-level SUV that will be introduced to the market soon. So far, however, the company has not officially shared any information about it.
The company is bringing a new electric SUV:
Mahindra is working on the electric version of this micro SUV, the EQVV100, which could be launched in the market within the next year. According to the data, the company is using a 15kWW lithium-ion battery pack with a 40kW electric motor in it. According to media reports, this SUV will offer a driving range of up to 147 km on a single charge.