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Monday, November 28, 2022

Mango consumption in the United States, a promising future

The supply and demand for mangoes in the US has seen a steady increase over the years. Based on these data, growth is expected to continue as the world’s most consumed fruit becomes increasingly popular in the North American market.

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Industry experts from the National Mango Board (NMB) and Crespo Organic Mangoes explained to Portal Fruticola how the consumption of this fruit in the US has evolved over the years, what the current market situation is and its future projections.

The first important factor to consider is education. Mangoes weren’t commercialized until the 1980s, and until the 2000s, few American citizens even knew what a mango was. Recently, efforts have been made to educate consumers about its nutritional benefits and versatility.

“Americans are getting to know them,” says Nysa Pearson of Crespo Organic Mangoes. “The more people in our industry who educate consumers about the product, the better,” said the expert. Similarly, Pearson emphasized the importance of expanding knowledge by supporting and offering education to wholesalers, retailers, and consumers.

Since 2005, the National Mango Board has been instrumental in educating consumers and promoting consumption through marketing, communication, research and outreach efforts.

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Manuel Michel, executive director of NMB, explained, “Increasing mango consumption has been a truly industry-wide effort, starting with mango growers, continuing through the supply chain, and ending in satisfied consumers. “

Another important reason for the increasing popularity of mangoes is their increased quantity. In some areas, more orchards have been planted and brought into production, while in other areas, efficiency improvements have resulted in higher yields per hectare, Mitchell described.

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Compared to last year, this time the mango figures have increased. Shipped volumes are up about 10% since January … and NMB expects this trend to continue through the end of the year,” said Rolf Vladimir Mitten, NMB’s director of research.

Furthermore, according to USDA data, the volume of imports of organic mangoes has increased by 184%. It has grown from 4.9 million boxes in 2016 to 13.9 million in 2021. However, during the first half of 2022 (January to June), the import of organic mangoes is reported to have decreased by 56% as compared to the same period last year.

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Despite some challenges in distribution stability this year, the fully integrated supply chain of Crespo Organic Mangoes has been instrumental in ensuring optimum fruit quality as well as introducing new varieties in the market.

“This season, more than any other, we saw more mass retailers contract with suppliers for organic mangoes,” Pearson said.

As for the prospects for mango consumption in the US, it is likely that strong marketing strategies and campaigns will continue to fuel its growth, along with increased volumes.

“U.S. mango consumption is expected to continue to grow for the foreseeable future,” Mitchell said, adding that “the mango industry has the desire and potential to continue to grow while marketing strategies continue to be developed and campaign production.” are becoming more effective in awareness.”

For his part, Pearson agreed that when it comes to organic mangoes, “evolution will continue at a large and rapid rate,” but warned that the weather “makes it more difficult to predict the details of size and diversity.” will give.” in each region”.

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