Brand Studio for La Segunda Seguros
Manu Ginobili And this little pareto They are two legends of Argentine sport. And he earned it well. Both He left a light blue and white flag on top of the Olympus of sports, Basketball and judo taught each of them never to give up, and they always gave their all.
Segunda Segros stars these two established idols. After several months of work, the new campaign was presented, developed by the creative team of Young & Rubicam Agency (VMLY&R). To the already recognized participation of Manu Ginobili, who has been with the company as an ambassador for 11 years, a new image was added: Paula “La Peque” Pareto.
Marketing and communications manager of La Segunda Seguros, José Novo, highlighted that they chose both sports leaders, because “Represent the company’s values” and in turn convey the main message of the campaign, “Of course you can”, as they show that, with With commitment, dedication and effort, it is possible to achieve dreams and move forward every day.
For his part, the agency’s creative director, Fernando Chechenistky, said: “The challenge was to find a common point between Manu, La Peque and La Segunda. This is how we arrive at the concept of point of view. They look at the same thing from different points of view. Choose the company, which provides insurance according to their needs.
The experience of making this commercial was very interesting for the team who traveled to San Antonio in the heart of Texas to record it. Manu lives in that city in the United States and it was where Virgen Films, the audiovisual production company of the project, developed the location.
Tchechenistky said that “the experience was a pleasure, both surprised by their flexibility to act and enjoyed filming. They were the stars of the campaign, but they stood out most for their humility. Everything flowed and I think that the connection is felt in the piece. We don’t have to wait any longer to see that result, because It can be seen in all the media of the country and in the social networks of La Segunda Segros,
A brand in constant evolution
The new commercial follows La Segunda’s rebranding process, which took several months of research and development in a joint effort between Shakespeare Works Consultancy, VLMY&R Agency, Coco Media Agency and the company’s marketing and communications team.
La Segunda Seguros is about to celebrate 90 years in the insurance sector and with its new image, clear and close, it continues to grow in the market with the axes in innovation and sustainability.
