Tegucigalpa, Honduras, His vision of the business world and his support for the Hispanic community in the state of Louisiana in the United States led Myra E. Shepherd of Pineda To win the Woman of the Year award. it is recognized by CityBusinessPower50 of Nueva Orleans, It has been an award for more than 25 years and with it, women in the state of Louisiana with a transcendent trajectory in this field are recognized for excellence in the business world.
Pineda, who was born and raised in Honduras, is the current president and CEO of the Louisiana Hispanic Chamber of Commerce, and from this gap Promotes the participation of Hispanics living in this state, from networking and training to fully involved in the various activities it organizes, Taking Latino businesses to a new level in the American business arena.
Mayra, who has pursued a career in diplomacy in addition to business and has been the Honduran consul in various cities in Louisiana, has a career of over 25 years in the business world, starting as a micro-entrepreneur running a Subway franchise Great success and from there he accumulated all the experience that he holds today in favor of the Hispanic community.
In an interview with El Heraldo, he talks about his experience, his dreams and everything that this recognition, which is also the first given to a Latina, represents.
What does this recognition as Woman of the Year reflect on your career? This is a very prestigious award in and around the city of New Orleans, for me it represents a similar level of recognition, because I was surrounded by very professional women who have had very successful careers, 50 such To have more women recognized means that our mission, our work is being recognized, the Hispanic community in Louisiana, our mission to support Hispanic businesses.
How would you describe your career in the business world with these 20 plus years of experience? I say the journey has been ups and downs, like everything in life, a lot of persistence, because in this world of non profit organizations you have to have a lot of passion for what you are doing to really achieve your goals needed. target. I think it’s been very useful and very satisfying that in every phase of my life, as a business owner, as a consul in the city of New Orleans, it’s prepared me for what I’m doing now. I am doing In each of these steps I was building relationships, contacts, and making the most of all that knowledge to apply them now, to connect with people who support me in my organization, which is the Louisiana Chamber of Commerce. Commerce is
As a woman, what has it been like making your way in the business world in the United States? Life itself is preparing me for what I am doing now, supporting micro-entrepreneurs, as I was, I had a Subway restaurant franchise for 25 years and that prepares you as a woman. Yes, it also means making sacrifices, not taking vacations, a family to take care of the business, jerks with ruined equipment, knowing where we need to find a market to promote our business, so my chamber I lived the challenges faced by micro-entrepreneurs of commerce. It’s a great path, because you do a lot of work when you own your own business.
What does this award represent in your organization? Where do you want to go from now on? We want to continue to grow as a chamber throughout the state of Louisiana. We also have a significant presence in the New Orleans area as well as in the state capital of Baton Rouge as well as cities such as Lafayette. This type of accreditation elevates the organization to the same level as other general chambers of commerce in the United States. We are also an organization that supports Hispanic businesses and stands out in engaging with the Hispanic community, which is a strong sector in terms of purchasing power. Louisiana’s Hispanic community is the seventh fastest growing in the entire United States, which means great purchasing power. Our community is in great need of resources guidance, education, tools, and what cannot be denied is that the voice of our community is very important.
At the chamber level, how are you working to educate Latinos about the importance of getting involved and organizing?We are one of the most active circles. We are currently working on training them, on teaching them the importance of English as a second language. Also the basic steps to open your business. For all this it is very important that a member is a part of the Chamber of Commerce. In this country full of opportunities, we need to know what opportunities are within our reach and it is our mission to support them. We host several main events, including our first activity of the year, which is a luncheon with the state governor and businesspeople, where we measure the impact of seeing such an important personality share that with our community. How does it take time to From there, we have a number of workshops, certification activities throughout the rest of the year. We do job fairs, business fairs, many activities. Also collaborating with other organizations to engage our community.
What is the call for the Latino community to be fully involved in participating in the Chamber’s activities? One of the cornerstones of success for any entrepreneur is being affiliated with a network such as a Chamber of Commerce, whether in Louisiana or anywhere in the world. You can’t get very far without connecting to a network, so I invite entrepreneurs to continue to educate themselves, continue to prepare, equip themselves, and connect. Get expert help to grow our business.
What commitment does this award represent to you? What will it focus on? It means a great commitment, and I am very honored to represent Hispanic women in the state of Louisiana and women from Honduras. It is an award that has been given for more than 25 years and is the first time that a Hispanic woman has received it. The next goal is to continue to grow this Chamber of Commerce while striving to get more funding and support for our community. In addition to being a strong voice in Louisiana and the United States and advocating for the needs of our community. To follow our dreams competitively, accurately and with a strong voice.
Over the past 10 years, Pineda has grown the Hispanic Chamber of Commerce’s membership to 650 business members, an impressive 550% increase from about 100 members when he took over the leadership in 2013.