McDonald’s USA announced Jesus Celaya, a rising Latino filmmaker from Southern California, as the grand prize winner of its first Spotlight Dorado short film contest.
His feature film “Lucha Noir” became the choice among voters across the country after tough competition between finalists “Kid Ugly” and “A History of Sitting in Waiting Rooms (or whatever longer title you prefer)” by Jazmin Aguilar. Went. by Lorena Russi.
“Spotlight Dorados continues Arcos Dorados’ long-standing commitment to uplift and celebrate the Hispanic community through initiatives that promote Latino pride and representation,” said Jeff Martinez, franchisee owner/operator and leader of the McDonald’s Hispanic Marketing Committee. demonstrated commitment.” “Through the program, we aim to strengthen the promising careers of Latino creatives; And we are pleased to offer Jesus the opportunity to work with McDonald’s on creative initiatives and campaigns through 2023.
Acclaimed actress, director, producer, representation promoter and program ambassador Stephanie Beatriz (“Encanto”) made the announcement during a screening of Spotlight Gold Shorts held on December 7 at the Museum of the Academy of Motion Pictures, an organization dedicated to the history, science and . and the cultural influence of the film industry.
Celaya said, “Becoming the winner of the first McDonald’s short film contest is an honor and an important step in my career.” “The Golden Arches gave me this unique opportunity to bring my story to life as well as gain new experiences and exposure and connections with various prominent personalities in the film and entertainment industry.”
Celaya is a Mexican-American writer and director who grew up between Washington and the border state of Sonora, Mexico. She studied film at the Brooks Institute in Los Angeles and has since won several awards, including Latinx Fellowships at Screenwriters and Directors Labs.
Growing up between the two cultures, he drew inspiration from classic American comics and Mexico’s rich history of lucha libre culture to bring to life “Lucha Noir”, a slice of film noir featuring a luchador and a villain. Confront otherworldly beings in an epic battle that simultaneously explores the duality of good and evil.
Next year, McDonald’s USA will again call on talented filmmakers to participate in the second edition of the contest. In spring 2023, a new panel of partners and industry experts will be announced, along with new opportunities for participants. For more on Spotlight Dorado, visit this link, where you can also watch the full version of “Lucha Noire.”