Thursday, August 11, 2022

Media and Technology Consumption Survey 2022

survey of Media and technology consumption in AMBA featured by Carolina Giorgia You Patrick O’Gormanresponsible for the academic coordination of Wait!, indicating that streaming consumption accounts for 70%, followed by TV+Cable, Internet and Telecom, far behind. Uses an average of 4 audio-visual platforms to view content.

Respondents prefer the newer streaming format than air and cable, and Internet content consumption is almost as representative as the traditional format.

For its part, 7 out of 10 mentions of consumer platforms pointed to streaming; with Netflix Taking a third of the mentions of this section, chasing at a distance Disney+ 20% and . with amazon video with 17%, and HBO ranked fourth with 11%.

The mention of broadcast, cable and Internet TV was almost identical (15% versus 13%), which is a remarkable fact in itself. In the end, audio-visual services from telecom companies were left with 2% of the total mentions.

If we make a single ranking from highest to lowest regardless of consumption category, the situation will be: 1. Netflix, 2. Disney+, 3. Amazon Video, 4. Cablevision Flow, 5. YouTube and 6. HBO Max, Out of the top 6, 4 are streaming platforms, one is an internet portal and the other is a cable company.

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Adding streaming, internet and telecom, we have 85% of “non-traditional” consumption, versus 15% of air and cable.

While traditional formats (air and cable) are mostly consumed on smart TVs, streaming is multi-device in nature, with almost equal amounts being consumed on PC/notebook and smartphone/tablet, and only 14% exclusively on smart TVs. on TV.

In the previous installment we saw that in addition to the different proportions of consumption, there are also big differences between how each type of media is consumed, and it is worth highlighting them because it can give us some indication of, perhaps, its about the reasons behind marked preference for streaming,

Air and cable content is consumed 67% of the time, especially on smart TVs. That is, they are users who only use TV to watch them. Another 21% do it in a shared way between TV and notebook/PC or TV and tablet/smartphone. Overall, smart TVs account for 89 percent of the consumption of traditional formats,

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Streaming content is the opposite picture: only 14% consume it exclusively on SmartTVs, and another 35% share TVs and other devices. However, the device with the most specific consumption is notebook/PC, with 18%,

Interestingly, the smartphone/tablet pairing has a special role: for traditional formats, it accounts for 4% exclusive consumption and 16% shared consumption, while for streaming, 11% is exclusive consumption and shared consumption is 48. % is reached. Overall, when we move from traditional formats to streaming, its usage triples,

Lastly, there is a group of users who consume content through any and all devices at different occasions of consumption. For traditional formats, this figure is 6%, while it triples to 18% for streaming. In general terms, while for TV and cable only 24% of users use some combination of devices

Nation World News Desk
Nation World News Desk
Nation World News is the fastest emerging news website covering all the latest news, world’s top stories, science news entertainment sports cricket’s latest discoveries, new technology gadgets, politics news, and more.
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