Social networks are in the worst crisis in their history and this is exemplified by huge waves of layoffs at industry giants, such as Twitter and Meta —owners of companies such as Facebook, Instagram and WhatsApp,
The economic problems of these companies have prompted their owners to change their vision and plant transformation within them. And one of those modifications is a reduction in personnel, which is aimed at reducing costs.
In contrast, since the pandemic of COVID-19There has been a spurt in the digital revolution of human resources, in which job search and location of professionals
Related to this is the evolution of professional networks to business models that rely on data on candidates and companies, rather than filling vacancies.
Traditional job search portals have declined in recent years and vice versa, platforms like LinkedIn.
This has led to the development of social networks Elon Muskwith Twitter, and mark zuckerbergWith Meta, want to implement devices that follow this route, as it has gained relevance as a commercial option.
And this is LinkedIn, which is owned by microsoft, Has grown a lot in recent years compared to many traditional social networks.
However, for now, it still operates the traditional way, with companies posting vacancies and users looking to fill them.
Companies have realized that portals are not able to identify the right profiles, due to which they have lost the best candidates.
Because of the above, which, according to experts, is caused by search algorithms, professional networks are more oriented towards business to Business, Which is based on how social networks work, which tends to focus not on the end customer (companies or candidates) but on the intermediaries (recruiters and talent management companies).
This is where Meta and Twitter have done a cool job, emulating their work as social platforms to find qualitative value rather than quantitative value.
For example, many companies have found Twitter is a way to offer jobs and thousands of people flock to them.
That is why companies or potential employees prefer to pay for their Twitter Blue subscription, as it is cheaper than LinkedIn.
At present, the demand seems to be decreasing. This is reflected in the LinkedIn Hiring Index. It recorded a global collapse in the past year, with Spain falling more than the United States or France and Germany twice as much.
This decline cannot be separated from the staff cuts announced by Twitter and Meta these days.
However, meta and twitter cut and great resignation, Including the fact that millions of North American workers left their jobs because they weren’t satisfied with their terms, LinkedIn offers to dismiss both networks. premium account for free To help them find their next job.
And it’s a paradox, because traditional social networks take advantage of the gap LinkedIn, this platform takes advantage of layoffs of particular personnel who want to compete with it.