Meta reveals how its algorithmic AI works on Facebook and Instagram

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Meta reveals how its algorithmic AI works on Facebook and Instagram

Meta (parent company of Facebook, Instagram, Messenger and WhatsApp) on Thursday unveiled a wide range of policies and clarifications on the use of artificial intelligence (AI) in its social network and algorithms.

The tech giant announced today that it’s launching 22 “system cards” for Facebook and Instagram, and that these tools provide insights into how AI systems classify the content a user views, to determine whether or not they’re relevant. to predict which content may be most relevant to the consumer. And also provides the user with an opportunity to personalize their experience.

“In the coming weeks we’ll be working on our ‘Why am I watching this?’ button, a function in Instagram and Facebook’s Reels (videos), (…) users will be able to click through to see more information about how Nick Clegg, Meta’s president of global affairs, explained in a statement, ” Their past activity can inform machine learning models that shape and deliver the content you see.”

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“With the rapid progress being made with powerful technologies like generative AI, it is understandable that people are excited about the possibilities, but also concerned about the risks. We believe the best way to respond to these concerns is transparency”, said a representative from Meta.

Clegg explained that this action is “part of a wider sense of openness, transparency and responsibility” on the part of Meta.

To increase its transparency, Meta also announced that it will begin rolling out a new set of tools for researchers in the coming weeks.

The shared data contains a library of material to which researchers will be able to request access.

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Meta claims these tools will provide “the most comprehensive access to publicly available content on Facebook and Instagram than any investigative tool to date”, as well as helping the company meet its transparency and data-sharing compliance obligations. Will help

On several occasions, Meta has been criticized for not giving researchers enough access to their data.

“Our ambition is to remain transparent as we make more AI models openly available in the future,” Clegg said.

In February, Meta released its LLAMA large language model under an open source license that allows anyone to view and edit the code.

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