meta (parent company of Facebook and Instagram) is starting to recover from a tough 2022, thanks to the popularity of short-form videos on its network (Answer), with its correction Algorithm using tools artificial intelligence.
users of Facebook I instagram Conversations are taking off with short-form videos, ad targeting is improving, and the company’s social networks are on their way to recovering from the big hit taken by Apple’s privacy changes, The Wall Street Journal reported Friday. WSJ), who had access to internal documents and exclusive interviews.
“Our internal data indicates that meta has become an increasingly important part of short-form video,” Tom Ellison, head of Facebook, told the tabloid.
Meanwhile, it seems his rival’s fears have subsided TIC TocA short video platform that has become very popular in recent years.
Heavy investment in artificial intelligence tools has allowed Meta to improve its ad positioning system to make better predictions based on less user data.
Last October, David Weiner, then chief financial officer and now chief strategy officer, publicly said the company planned to spend an additional $4 billion to $5 billion on data centers in 2023, with “almost all” going toward artificial intelligence. Will go
Furthermore, according to the WSJ, executives told employees in October that Meta is expected to recover from Apple’s change — which saw Meta last quarter collect information about what its users are doing outside of its platform. Restricted ability. , which ended on 31 December.
The company will present its fourth quarter results next Wednesday.
Artificial intelligence tools have also helped drive Answer Based on their user interests, regardless of whether the user is a “friend” of the video’s creator.
