Sunday, August 14, 2022

Microsoft completes 30 years in Chile

The world has changed in these three decades and so has Microsoft. Through its Transforma Chile plan, the company promotes the democratization of technology and greater opportunities for all with the provision of free training for employment, support for entrepreneurs and initiatives that address the challenges of sustainability and cyber security in the country. wants to contribute to the creation. ,

He also laid out the outlook for the coming years: Hybrid Work, Hyperconnectivity, Business Digitization and Cyber ​​Security as 4 key technology trends.

Santiago, Chile – Microsoft celebrates 30 years of continued commitment to the country, being one of the first technology companies to arrive in Chile. Today it works with over 1,600 business partners, local companies and industries of all sizes to generate value on its platform.

30 years are given within the framework of the Fourth Industrial Revolution, which combines knowledge with digital technologies. The scenario also met with increased digital acceleration from the pandemic, a historic moment in which technology became essential to business. This positions the industry as a great generator of employment and an opportunity to develop regional economies across the country, which need digitization to transform their processes.

“We are celebrating 30 years in Chile, we were one of the first technology companies to arrive in the country and invest relentlessly in developing an innovation and business ecosystem. Today there are over 1,600 companies, mostly local SMEs that support our We are part of the ecosystem, working to bring our technology closer through transformational projects across organizations across sectors. This way we can democratize access to technology, which is essential in the framework of Revolution 4.0 that we are experiencing. tells Sergio Rademacher, General Manager of Microsoft Chile, and adds: “That is why we are going ahead with our Transforma Chile plan with an aim to create more opportunities for all citizens. Our focus is to bring free training to develop the necessary skills so that more and more people can access quality jobs or entrepreneurs. grow, as well as contribute to solving some of the challenges facing us as a society, such as sustainability and cyber security.

innovation axes

Technological acceleration brought challenges to organizations that had to change the way they did business. Today, technology, cloud and artificial intelligence, data analytics, cyber security are a priority on the agenda of business decision makers in organizations, as reported by The study “The Impact of COVID-19 on the Culture and Operations of Chilean SMEs”, Made by Microsoft Chile.

Digital technology is the accelerator of all industries, it is the new paradigm. It has also changed the demands of organizations regarding the type of projects they demand. In this sense, over 81% of Microsoft Chile’s operations during the past year were associated with cloud projects. Meanwhile, data and artificial intelligence projects grew by 37%, while those involving cyber security grew by 68%.

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Locally, the company supports over 7,000 startups today.working hand in hand with the third sector to generate social impact, which are knowledge and advent, donating 72 million dollars in the last decade, We also work to train vulnerable people, and support teachers and students in formal education with technical.

As the adoption of technology and the digitization of business increase, Jobs demand will focus on people with diverse digital skills, Microsoft Chile announced in December 2020, within the framework of the Transforma Chile plan, to reach 180,000 free training sessions by 2025, with various actors. To date, for example, SENCE has already trained 105,000 people. Through the “TODAS Konectadas” programme, a platform created in collaboration with the Ministry of Women and UN Women, it will allow the training of over 3 million women across the region. Less than a month ago, InnovaScene launched a “distance” program focused on entrepreneurs, for which more than 2,500 people applied in just 10 days.

current challenges

Microsoft’s cloud today has a focus on sustainability, meant for organizations to set and achieve their own goals, giving you the tools to track your own carbon footprint across your operations.

Various projects are being carried out in the country to take care of the resources that Chile needs as a country. it’s in full swing Alliance with AES Andes so that the data center operates with 100% renewable energy, and with kilimoTo support farmers in the Maipo Basin to support the global water commitment and make more efficient use of this resource.

Another challenge is cyber security. Thus, also derived from the Transforma Chile plan, the Cyber ​​Security Pathway Advisory Committee was created, composed of the public, private and academic sectors, to work on specific projects on talent development, cyber security culture and cooperation protocols between technologies and organizations. Will do Which allows us to be more prepared as a country against cyber attacks.

Most of the economy in Chile is led by SMEs, and many of them have evolved in their digital transformation processes. Today, more than 93% of SMEs have invested in technology to facilitate remote work during 2021, and digital security and data visualization and analytics technologies are an important part of small and medium-sized businesses.

Four trends that will mark the future

Process automation, a rapidly growing digital lifestyle, and globalized businesses based on the Internet and cloud are all part of a new era of ubiquitous computing and ambient intelligence. this new paradigm Will experience more digitization in the next 10 years than in the last 10 years 40. For the next 3 to 5 years, Microsoft identifies four key trends that respond to the new needs of people and businesses, with technology serving to respond and improving the way you interact.

  1. Hybrid work is here to stay, In this sense, hybrid work is not an evolution of remote work, but a transcendental moment that raises new questions: Where are we going to work from? Why go to the office? Is it necessary to have one? The challenge for companies will be to be flexible, as each company creates its own path by listening to people and teams. And digitization is important for this to happen. According to a study on SMEs conducted by Microsoft, 93% of Chilean startups invested in technology to facilitate remote work.
  2. building a hyperconnected business, he is coming The next level of real-time hyperconnectivity between businesses and between consumers and businesses; Where data and intelligence will flow to address supply and demand challenges. By 2025, sales and marketing processes are projected to involve more proactive than reactive engagement, from customer marketing to the supply chain. In the future, all business processes will be collaborative, driven by data and artificial intelligence, bridging the digital and physical worlds.
  3. Every business is becoming a digital business And it will be extremely important that everyone can build on their digital potential. Organizations will need more distributed, smarter and more autonomous computing infrastructure; To quickly build, manage and deploy apps anywhere. And they will need new tools that bring together both professional developers and experts in their specific domains of business.
  4. the need to protect everything safely from one side to the other. Cyber ​​security is the biggest threat to digital transformation today and the number one risk facing all businesses in the future. Cybercrime is also costing economies more than $6 trillion every year. And it is expected to grow to $10 trillion by 2025.
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“We are celebrating 30 years in the country at this historic, disruptive moment, and our role is to work with Chilean organizations and people to innovate with technology so that they can be the heroes of economic reactivation”Sentence Sergio Redemacher.


About Microsoft

Microsoft (Nasdaq “MSFT” @Microsoft) Enables Digital Transformation for the Age of Intelligent Cloud and Intelligent Landscape. Their mission is to empower every individual and organization on the planet to achieve more.

Press Contact

Monica Solis

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Ignatius Romero

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Tags: Chile, cyber security, digitization of businesses, hyperconnectivity, hybrid work, Transforma Chile

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