Wednesday, March 29, 2023

Microsoft gives Google the kick in the ass it’s needed for years

Needless to say, it’s getting harder and harder to find what you’re looking for on Google. The desired result always seems to be buried under a large layer of advertisements or is often lost in a thick layer of irrelevant information that the search engine tries to present.

Google has never encountered anyone challenging its search engine empire, Microsoft’s Bing has been a consistent search engine for years, but despite the tech titan’s best efforts, it’s chipping away at its No. 2 spot. do you remember the ill-fated expedition Miser, Neither am I

Now the rapid rise of the OpenAI ChatGPT chatbot has presented what could be a unique opportunity to rethink search after decades of Google setting the pace.

Here are 6 alternatives to ChatGPT: Microsoft’s commitment to OpenAI Competing against giants like Google or Chinese technology Baidu

On Tuesday, Microsoft announced the first real fruits of its partnership with OpenAI, with a nifty natural language search option on Bing that opens up new possibilities.

“The search process is the same since the last great technological revolution,” Microsoft Corporate Vice President Yusuf Mehdi commented at the event where the update was announced, adding that “User experience is the same as 20 years ago,

You can ask this new Bing for things like creating an itinerary for spending 3 days in Rome, and it will respond almost instantly.

Ask him to summarize each page of a document and you’ll get useful notes. The possibilities are, by definition, limitless. This bodes well for Microsoft CEO Satya Nadella, who has been praised for getting on OpenAI so quickly and moving so quickly on integration.

According to a Microsoft study, the integration of ChatGPT and Bing is being welcomed by the market for its potential to “challenge Google’s monopoly”.

It’s unclear whether Microsoft will end up as the company disrupting search engine technology., Google is increasingly introducing AI into its range of products, which means Microsoft has a slim window to gain market share before competition surges in.

Plus, it’s a textbook example of how competition can be good for consumers. Even if it doesn’t all go the way Microsoft wants it to and Bing never becomes the first search engine, this moment in tech history is a kick in the ass that Google needs to step up and innovate.

waiting for change

In itself, this fact should be considered a huge win not only for Microsoft, but for the industry as a whole, as it marks a rare moment where a recognized industry leader was blindsided by an upstart like OpenAI. Is.

however, disruption has its cost, The search advertising model, pioneered by Google and spread through its various branches of the business, is the revenue model that drives most of the web.

If the way we search changes, so will Google’s (and Microsoft’s) ability to serve the ads that keep businesses running. We may not see as many ads on screen anymore, but there will be something to replace them.

According to a Microsoft study, the integration of ChatGPT and Bing is being welcomed by the market for its potential to “challenge Google’s monopoly”.

There is also another alarming cost. ChatGPT has a well-documented tendency to say things that are misleading, dangerous, or completely false.

In the words of author Hank Green, all of this would “zero the cost of lying”, especially if malicious actors are trying to fool the AI ​​in the same way they fooled search engine results. More work needs to be done on security for users to trust everything chatbots say.

however, i think Microsoft and OpenAI deserve their share of the credit for driving change in a part of the industry that has resisted them.,

Nation World News Desk
Nation World News Desk
Nation World News is the fastest emerging news website covering all the latest news, world’s top stories, science news entertainment sports cricket’s latest discoveries, new technology gadgets, politics news, and more.
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