Friday, May 20, 2022

Mitch Gold & Nutritional Products International: Health,…

(MENAFN – a presswire)

NPI founder Mitch Gold is a third generation retail distribution and manufacturing professional.

Online sales expected to grow to $39.56 billion by 2024

Consumers are eagerly looking for products that will keep them healthy.” –Mitch Gold, CEO and founder of Nutritional Products International, Boca Raton, FL, United States, January 20, 2022 /EINPresswire.com/ — Consumer interest in health and wellness products during COVID-19 has soared “to the sky.”

Google Trends also reported that interest in “self-care” searches increased dramatically during the height of the pandemic.

“People were looking for benefits that could keep them healthy during COVID-19,” said Mitch Gold, founder and CEO of Nutritional Products International, a global brand marketing firm in Boca Raton, FL. According to Google Trends, ’79 percent of consumers’ [said] Health is important to them.”

Gold said many retail sectors did not thrive during the health crisis, but health and wellness products exceeded expectations as COVID-19 forced people to think about their health.

“Every generation is more interested in their health than the parent’s,” Gould said. However, COVID-19 has made health an even greater priority.

ROIRevolution.com reported that the global wellness market totals more than $1.5 trillion and e-commerce sales for health and personal care products are expected to increase by 10 percent in 2021.

Even more importantly, according to ROIRevolution, “42 percent of consumers say wellness is a top priority for them,” Gold said, with 37 percent saying they plan to spend more on wellness services in the coming year. are.

Although brick-and-mortar stores are still the “leading shopping channel” for personal care products, ROIRevolution.com reports that online sales for health and wellness brands grew by $19.22 billion in 2020 and will continue to grow with $39.56 billion by 2023. Will stay

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“This is welcome news for our health and wellness customers,” Gold said. “They all want to launch their products in the US, despite the pandemic, they see a strong market.

“Consumers are also eagerly looking for products that will keep them healthy,” Gold said.

Gold and NPI have a long history in online and physical stores with health and wellness brands.

In the early 2000s, Gold pioneered a “powerhouse trifecta” that placed more than 150 products in Amazon’s new health and wellness category.

Gould, Jeff Fernandez, who was on the Amazon team, worked adding to the health and wellness list, and Kenneth E. Collins, who was then Vice President of Operations for Muscle Foods, included the “powerhouse trifecta”.

“Ken and I supplied the high quality health and wellness products that Amazon wanted,” Gold said.

The ‘powerhouse trifecta’ continues to create history even after years.

Fernandez is now the president of NPI, and Collins is the executive vice president of the company.

GOLD is also known for the “development of distribution” NPI, which streamlines the product launch process,

“I noticed that domestic and international wellness brands were doomed when they launched products in the US,” Gold said. “By the time their products reached consumers, there was expense left over with a small profit margin.”

The “Evolution of Distribution” platform brings together all the services and expertise that health and wellness brands need when they enter the US market.

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“Instead of hiring a sales team, leasing a warehouse, and hiring a market agency, NPI’s experienced team offers these services in a one-stop, turnkey operation that is affordable,” Gold said.

For more information, visit Nutrition Products International Online.

More about NPI and its founder
NPI is a privately owned company specializing in the retail distribution of nutraceuticals, dietary supplements, functional drinks and skin care products. NPI provides a unique, proven approach to product manufacturers around the world who are looking to launch or expand the distribution of their products in the US retail market.

NPI founder Mitch Gold is a third generation retail distribution and manufacturing professional. Gold developed the ‘Development of Distribution’ platform, which provides domestic and international product manufacturers with the sales, marketing and product distribution expertise needed to be successful in the world’s largest market – the United States. In the early 2000s, Gold was part of a “powerhouse trifecta” that placed more than 150 products in Amazon’s new health and wellness category.

Known as a global marketing guru, Gould has also represented sports and entertainment icons such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell and Wayne Gretzky.

Robert Grant
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