Laura Porrectum 03/05/2023 at 09:11 CET
The tattoo, one of the biggest urban trends of the 21st century, has left the old cliché of being a man’s thing. We knew that one in three Spaniards between the ages of 18 and 35 have “tattoos” according to the estimate from the Spanish Academy of Dermatology, and we also knew that we are the sixth country among the cleanest and most subtle people, but now, in addition, we can say that women are almost equal to the men who have tattoos in Spain.
According to a study of the Tattoox ‘marketplace’, the largest platform in the Spanish region, they completed 47.5% of all work on the skin that took place last year. “This information is particularly significant because it represents a further step in the destigmatization of the figures and in the process of becoming “cute” and popular fashion,” says Joel Orteu, co-founder and CEO of what is known as “Tinder of. Tattoos”, since this company is dedicated sending to people who want to excel in painting in contact with their artists, taking into account the location, preferences, style and characteristics desired. Since Orteu launched this project in 2021, together with Jordi Tena, Genís Morral and Enric Miró, more than 4,000 monthly requests in the community they received more than 1,500 artist stamps (only the third between Barcelona and Madrid).
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“The presence of female student figures is becoming more and more frequented, and many are coming for the first time. This is what definitely contributes to the sector and will help to eradicate myths and clichés”, emphasizes Orteu. According to the data handled by Tatoox, “compared to 2022, there were no great surprises, but the main trend that should be highlighted is the growing role of women in the world of tattooing.” And he continues: “This part of the woman is taken on the one hand, because there is a loss of the fear of not having figures at first, and on the other hand, because we also note how more and more artists of the figure are, it seems.” The clear sign for us is that the sector ends up being a sector dominated by men.
The same opinion is Laura Cubero, the author of the Barcelona Tattoo Expo, one of the largest meetings in Europe, as well as the BAUM Fest (in urban art) and Unique Tattoo, which was held last weekend in the capital of Catalonia. as well as other salons in Asturias, Pamplona… In his opinion, the huge arrival of women to the figures occurred “because of the popularization or socialization of the 2000 tattoos, when the tattoos began to be more visible and more visible. of course.” And that is why, according to the expert, “famous people began to shamelessly display tattoos, breaking the spear of both men and women. Today he notes that “at an event like the Barcelona Tattoo Expo you can see as many women and men, not only visitors, but equally painted.”
Cubero further broadens the focus, which confirms the “growth of professional artists”, some “well-known in the region, such as Debora Cherrys. [@deboracherrys]Viviana Calvo [@vivianacalvotattoo] and Blanca Meret [@blancameret_tattoo].
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But in addition to proving this equal taste of fashion, Tattoox studio provides a panoramic view of the sector. For example, when it comes to age, the figures still have something remarkably youthful. Thus, 62% of tattoos in Spain in 2022 will be made to people between 20 and 30 years of age. For their part, men between the ages of 30 and 45 represented 27% of the total, while the youngest between the ages of 18 and 20 represented 11% of the total.
Regarding the areas of the body where more tattoos are made, the arm stands out above all others, which continues to be the option chosen by more than 50% of Spaniards, specifically 54%. The arm was followed, by a large distance, the leg chosen by 12%, and the back, chosen by only 9% of Spaniards. Cubero highlights two aspects that women pay a lot of attention to: design and location. “We look for more than visual aesthetics and follow body shapes; perhaps people require more of a part than what can be done in any part of the body,” argues the expert.
Regarding the style of tattoos, the realistic style prevails with a slight difference, chosen by 21% of Spaniards. Realistic tattoos are, as their name suggests, those who try to get an image on the skin that is similar to the one who is the model. Immediately after, with 20%, comes “black work”, which is characterized by work done only in black ink, with large contrasts, without shadows or gray tones. In third place, 19% chose subtle, subtle and discreet tattoos, which require less time and size and can be seen as sophisticated and subtle.
In this section, Cubero shows a small difference between women and men, when choosing the type of drawing: “I said that the styles are unisex, but maybe there is a reason that makes one figure different from another. In women, they tend to be very personal and take a vital moment in life.”
As for the areas of Spain with the highest tattoos, the information of Tattoox is no surprise, since these correspond to the greatest weight of the population of the Spanish geography. Thus, 37% were celebrated in Madrid, and 24% in Barcelona. In the “top 3”, but by far, is Valencia, which accumulates 8% of the mass of tattoos in the region.
in 2023
Looking forward to this year, Orteu is developing tattoos that combine different styles, such as geometric microrealism or “thin line” minimalism. In addition, it means that neotribal “tattoos” and color hyperrealism gain prominence. Of course, it is also clear that “the presence of women in all areas figures to grow and increase and to increase their role and importance, whether users and customers or artists”.
