Americans went out to consume last Thursday, Thanksgiving, leading up to Cyber Monday, exceeding forecasts for the number of shoppers and for both in-store and online spending, according to previously made public data.
A record 196.7 million people went shopping during five days of consumer fever, as reported Tuesday by the US National Retail Federation, which estimated nearly 30 million fewer and highlighted a rebound in traffic to physical stores .
Average spending this sale period was $325.44, up from $301 last year, with categories led by clothing and accessories, toys, gift cards and leisure products like books and video games.
Black Friday was the favorite day to shop indoors and out, but the ease of shopping at the click of a button is gaining fans, never seen before on both Friday (9,120 million) and Monday (11,300 million) Online Archive), according to analysis firm Adobe Analytics.
Full figures will take time to become known, but the Retailers’ Employers Association estimates that the sector’s turnover will grow by 6 to 8% this Christmas season, which covers November and December, to between ₹942,600 million. Will be up to the limit. and 960,400 million.
MasterCard credit card company today published relative data – in the absence of absolute values – indicating a 10.9% year-over-year (excluding automobiles) sales growth “online” (12.) compared to physical stores (10.5%) between Thursday and Sunday. in 5%).
The company also highlights that restaurants were the top spenders ahead of fashion and electronics, indicating consumer demand for experiences and a desire to complete a day of shopping at the table with loved ones.
On the other hand, the federation gathers consumers’ perception that this year’s offerings have been the same or better than the previous one, an indicator of retailers’ awareness of inflation that has affected procurement output in flour.
The federation’s chief executive, Matthew Shay, says the sales increase is a result of strong “consumer demand” and not so much a rise in prices, which were up 7.7% YoY in the US in October.